Business Study Register Privacy Statement
Controller
Reputation and Trust Analytics Oy (1099844-1)
Keilaranta 1
02150 Espoo
Finland
Contact person responsible for the register
Eila Lahti, Data Collection Manager, DPO
eila.lahti@reptrust.com
Register name
Reputation and Trust Analytics business study register
Legal basis and purpose of processing personal data
The processing of personal data is based on the data controller’s legitimate interest in conducting research and analytical activities. Personal data is used to form research samples, send research invitations, and carry out surveys and studies conducted via email and telephone.
Data content of the register
- Name
- E-mail address
- Phone number
- Organisation and position
- Organisation address information
Regular data sources
Personal data may be collected and updated:
- from the data subject themselves;
- from publicly available sources;
- from organisations’ websites;
- from professional networks, such as LinkedIn;
- from commercial providers of companies and contact information services.
Register data protection principles and disclosure
Access to the data is restricted to the persons employed by Reputation and Trust Analytics and its subcontractors whose tasks require processing the data. The data are protected with appropriate safeguards: all computers and information systems are protected with technical measures. The data is not disclosed to third parties.
Transferring the data outside the European Union or the European Economic Area
No personal data is transferred outside the European Union or the European Economic Area. We have ensured that all of our service providers comply with the Data Protection Act.
Rights of the data subject
Participation in studies is always voluntary.
In addition, according to the applicable data protection law, at any time, data subjects have the right to:
- receive information about the processing of their personal data;
- access personal data concerning themselves;
- request correction of inaccurate or incomplete personal data;
- request deletion of their personal data;
- request restriction of the processing of their personal data;
- object to the processing of their personal data;
- withdraw any consent at any time;
- lodge a complaint with a supervisory authority.
In order to exercise their aforementioned rights, data subjects must submit a related request by e-mail or in other written form to the company. The controller has the right to refuse to act on the request on grounds related to applicable law.
Data retention period
The personal data in the register is stored for as long as is necessary for fulfilling the purpose of collecting the personal data specified in this privacy statement.
Deleting data
The data subject may request the deletion of their personal data by contacting the data controller via email or in writing.
The receipt of research invitations may be opted out of at any time. If the data subject opts out of receiving research invitations, their data may be retained in a restricted suppression list to prevent future invitations. The suppression list may include, for example, the name, organisation, and contact details of the data subject, to the extent necessary to enforce the opt-out.
If you want to erase your data in our business study register, please send a request by e-mail to: tutkimus@reptrust.com.
Changes to this privacy statement
Reputation and Trust Analytics reserve the right to make changes to this privacy statement and related information. Reputation and Trust Analytics recommends data subjects to check this privacy statement regularly in order to learn about any changes to it.
This privacy statement was last updated on 23 June 2026.