How do Nordic cities attract and retain talent, businesses, and residents?

Time: Wednesday 25 June 15:00–15:55

What makes Nordic cities attractive to residents and businesses? What factors drive urban appeal and long-term commitment, and how can cities retain talent and sustain growth amid shifting demographics and global competition?

Nordic cities are among the world’s most livable, yet competition for talent and investment is intensifying. As remote work reshapes location preferences and demographics shift, cities must adapt. What makes people not only choose a city but stay committed to it?

Reputation & Trust Analytics presents findings from a comparative study on urban attraction and competitiveness across Nordic capitals – Oslo, Helsinki, Stockholm, and Copenhagen – alongside Visby. The study highlights key factors shaping a city’s ability to attract and retain residents and businesses. Economic opportunity, housing, infrastructure, and social cohesion all contribute to urban appeal. How can city leaders and businesses secure long-term vitality? What policies drive sustainable growth while preserving each city’s unique identity?

Participants

Alexander Widén, Senior Advisor, Reputation and Trust Analytics

Harri Leinikka, CEO, Reputation and Trust Analytics

Mimmi Gibson, Head of Brand and Attraction, Region Gotland

Siw Andersen, CEO, Oslo Business Region

Frans Elinder, Senior Advisor Industrial Policy, Stockholm Chamber of Commerce

Ellen Dahl, Deputy General Secretary, Danish Swedish Chamber of Commerce