IN THE MEDIA
Reputation and Trust Analytics (formerly T-Media) is the Nordic region’s leading specialist in organizational reputation measurement and analysis. Founded in Finland in 1997, we have grown into a pan-Nordic research firm with offices in Helsinki and Stockholm, serving hundreds of organizations across nearly 50 countries.
Our annualReputation & Truststudy—covering Finland, Sweden, Norway, Denmark, Estonia, and Germany—consistently generates international media attention. Results have been featured in national broadcasters and newspapers from Helsinki to Oslo, and picked up by international outlets includingElectrek,Sweden Herald, and Scandinavian wire services. Below is a curated selection of media coverage, organized by year and geography.
2026
International
— Electrek: Tesla dead last in Germany in Nordic reputation study – behind Temu & Nestlé
Finland
— YLE: Tampere holds its ground as Finland’s most attractive city – Kuopio hot on its heels
— Tamperelainen: “We can no longer speak of Tampere’s dominance” – Kuopio is already breathing down its neck
— Verkkouutiset: Finland’s most attractive cities ranked – Tampere at the top, Pori’s reputation weakened
— SSS.fi: Turku saw the biggest rise in reputation among the largest cities – Tampere still unbeatable
2025
International
— Sweden Herald: Temu and Shein at the Bottom – Worst Reputation in the Nordics
Sweden
— Svenska Dagbladet: Temu and Shein Have the Worst Reputation in the Nordics
— Dagens industri: A Cold Shower for H&M and Tesla – Reputation Plummets
— Industri Nyheter: IKEA Tops the Ranking
Norway
— Nettavisen: Chinese e-commerce giants at the bottom in the Nordic region
Denmark
— Senest: Temu and Shein are unpopular – but a well-known Danish company ranks below them
Finland
— YLE: Tampere remains Finland’s most attractive city
— YLE: These vocational colleges have the best and worst reputations
— MTV: NATO’s reputation is much higher in Norway than in Finland and Sweden
— Helsingin Sanomat: Temu and Shein’s reputation in the Nordic countries hits rock bottom
— Helsingin Sanomat: Editorial: When controversy strikes, it’s often worth checking the facts
— Kaleva: Oulu rose to third place in the attractiveness survey
— KSML: Title of most attractive city goes to Pirkanmaa again
2024
Sweden
— Svenska Dagbladet: Temu and Shein have the worst reputation
— Dagens industri Nyheter: A cold shower for H&M and Tesla – reputation plummets
— Dagens Juridik: Sweden’s highest and lowest-rated companies in 2023 – see the full list here
— Industri Nyheter: IKEA tops the ranking
Finland
— YLE: Tampere-based Coxa wins reputation survey again
— YLE: Tampere remains Finland’s most attractive city – Espoo saw the biggest increase in popularity
— YLE: Paralympic Committee shines in trust and reputation survey
— Helsingin Sanomat: The Finnish Ice Hockey Association’s reputation is crumbling
— Helsingin Sanomat: Marimekko’s Tiina Alahuhta-Kasko is the best CEO
— Helsingin Sanomat: Espoo’s appeal is soaring
— Kauppalehti: The reputation of listed companies has been measured—and the results are not flattering
— MTV: Finland’s most reputable university has been selected
— Ilkka-Pohjalainen: LUT is once again Finland’s most reputable university in the eyes of the public
— Tekniikka&Talous: Caruna and Teboil near the top of a questionable list
— Turun Sanomat: Study – Mylly is Finland’s most reputable shopping center
— HBL: Finnish at the top and Chinese at the bottom of a new list
— Uusimaa: Trust in emergency services is even “unusually high by Nordic standards”
— Maaseudun Tulevaisuus: S Group, K Group, and Lidl get a clean bill of health
2023
Finland
— YLE: Well-being regions have a generally poor reputation
— YLE: The reputations of sports federations are on the decline: The Finnish Ice Hockey Association’s reputation is tarnished by ethical issues in the sport
— YLE: Coxa Hospital for Joint Replacement has the best reputation among healthcare organizations
— YLE: Tampere was ranked Finland’s most attractive city for the third time
— Helsingin Sanomat: Researcher highlights unhealthy trends in ice hockey
— Helsingin Sanomat: Kone remains the most reputable, Fortum plummets to the bottom of the list
— Helsingin Sanomat: According to Reputation&Trust, Aava and Pikkujätti have the most satisfied customers
— Kauppalehti: In the reputation survey, Redi is still at the bottom of the list
— Arvopaperi: One factor unites the stock market’s most reputable companies
— MTV: Fazer is Finland’s most reputable company – general criticism of companies has grown
— Aamulehti: Finns consider Fazer to be Finland’s most reputable company
— Uusi Suomi: Fortum “made it” onto the unfortunate list
— Tekniikka&Talous: LUT is Finland’s most reputable university in 2023 – Aalto and MPKK follow