Our panel schedule for 2026 – sign up using the links below!

Tuesday, June 23

• 11:00 – 11:45
  How are Swedish cities winning the battle for talent, businesses, and residents?
  Which cities are winning the battle for talent and investment—and why? Based on the latest data, this seminar brings together business directors from Gothenburg, Malmö, Linköping, and Stockholm to discuss what truly drives urban appeal in an era of demographic change and global competition.
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• 3:00 – 3:45 p.m.
  When trust in the media is put to the test, what happens to democracy?
  When trust in journalism is eroded, democracy is next. Editors-in-chief from Aftonbladet, Expressen, and Kvartal meet with a leading writer from Helsingin Sanomat to discuss what the data reveals about the media’s credibility—and what that means for the resilience of democracy.
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• 4:00 – 4:45PM
  Do Nordic Stereotypes Actually Hold Up? The Data Says Yes — and No.(By invitation only)
  Can a shared Nordic identity become a real geopolitical and strategic asset? Communications leaders from Nordea, Berghs School of Communication, and Sveriges Kommunikatörer explore whether a unified Nordic narrative can move from cultural myth to competitive advantage.
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Wednesday, June 24

• 3:00 PM – 3:45PM
  Your business success depends on your reputation—but do you know what the public really thinks?
  CSRD reporting is on the rise, but does it align with what the public actually believes? Sustainability managers from Max Burgers, JDE Coffee, and Göteborg Energi address the gap between reported and perceived sustainability—and what that gap costs organizations in terms of trust and business results.
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Thursday, June 25

• 9:00 – 9:45 a.m.
  How do Swedish authorities build trust and crisis resilience?
  Public institutions depend on trust—and right now, that trust is being put to the test. Communications directors from the Swedish Food Agency, the Swedish Prison and Probation Service, and the Swedish Civil Contingencies Agency discuss how authorities build legitimacy in an era marked by disinformation and geopolitical pressure.
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• 3:00 – 3:45p.m.
  Beyond the polls: What determines voter trust?
  With Sweden’s 2026 election just around the corner—what does the data reveal about voter trust, beyond what the polls capture? Recent research on the drivers of political trust and what they signal for parties, institutions, and democratic participation.
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