Reputation and Trust Analytics

Our sector-specific research studies in Finland continue to build our reputation year-round.

Our industry-specific research in Finland provides our clients with a broad perspective to support their own organizations. We monitor anseende across the entire Finnish industry, delve into current trends, and compare the results with selected benchmarks. This provides a comprehensive picture of where your organization’s reputation stands in relation to others.

January

anseende of Vocational Schools

We have been studying the reputation of vocational schools as a whole since 2022. Any vocational school can participate in the survey to gain insight into its own reputation. You can read the results of the 2025 surveyhere.

February

Public Administration Media Barometer

We have been studying journalists’ perceptions and views of public administration organizations and their media communications for over 10 years. The project is carried out in odd-numbered years.

anseende of Universities of Applied Sciences

We examined the reputation of Finnish universities of applied sciences as a separate research topic; this study has also been conducted since 2019.

anseende of Universities

We have been studying the reputation of Finnish universities as a separate research area since 2019.

March

anseende Social and Health Care Sector

We have been studying the reputation of social and health care organizations as a separate research area since 2016. We serve a wide range of organizations in the private, public, and third sectors. You can read about the 2025 study and its overall resultshere.

Organizations' Media Barometer

We have been studying journalists’ perceptions and views of organizations and their media communications for over 10 years. The project is carried out in odd-numbered years.

Special Study on Employer Reputation

Employer Reputation Research , conducted among experts in the technology and business sectors, annually Employer Reputation Research work-related values and criteria for choosing an employer. As part of the same research project, we examine the views of both students in various fields of study and professionals regarding the organizations under study.

April

anseende of the Human Resources Services Industry

This is the fifth year we have been studying the reputation of companies in the human resources services sector as a separate research project. This allows us to identify the effects of the COVID-19 pandemic on the sector, as well as other changes that have taken place over time.

anseende the Tourism and Restaurant Industry

We have been studying the reputation of the tourism and restaurant industry as a separate research project since 2018. In this round of research, industry stakeholders have the opportunity to focus specifically on responsibility and employer practices.

May

anseende of the Construction Industry

We have been studying the reputation of the construction industry as a separate research area for six years now. Our first client relationships with industry players began in 2013.

Specialized Research on Consumer Retail

In this round of research, any business operating at the consumer interface can assess its reputation among consumers. It is possible to compare one’s own situation with that of other businesses in the consumer retail sector.

anseende on the Reputation anseende

We have been researching the reputation of companies in the design industry for six years now. Our research collaboration also extends to working with the industry association SKOL ry.

Specialized Research on Publicly Traded Companies

This study, conducted in collaboration with the Shareholders’ Association and the Stock Exchange Foundation, explores retail investors’ perceptions of publicly traded companies and their operations. In addition, the study sheds light on the factors that influence retail investors’ confidence, as well as their willingness to invest in and recommend a company.

June

A Study of Companies with the Best and Worst Reputations

Reputation and Trust Analytics publishes an annual list of Finland’s 10 companies with the best and worst reputations. Companies in any industry can participate in the survey and compare themselves to Finland’s best.

August

anseende of the Energy Sector

After studying companies in the energy sector for several years, we compiled our findings into an interesting research series for the first time in 2021.

Specialized Research on Well-Being Areas

After the well-being districts began operations, we conducted our first sectoral review in 2023.

September

anseende Organizations, Unions, and Associations

Any organization, federation, or association (such as a sports, cultural, or charitable organization, etc.) can participate in the survey to gain insight into its own reputation.

anseende Chemical Industry's anseende

We have been studying the reputation of companies in the chemical industry as a separate research project since 2020. anseende plays anseende exceptionally significant anseende in shaping people’s behavior in the chemical sector, which is why the industry association, the Finnish Chemical Industry Federation, also focuses systematically on reputation management.

anseende of Central Organizations

We have been studying the reputation of the central labor market organizations as a separate research project since 2019.

Special Research Tour of Amusement Parks

We monitor anseende and development anseende amusement parks anseende a separate category each fall after the vacation season ends.

October

anseende of Public Administration Organizations

This year marks the sixth time we have examined the reputation of public sector organizations as a separate research project.

anseende Shopping Malls

Every year, we survey anseende trust levels of Finland’s largest shopping centers.

Corporate Media Barometer

We have been studying journalists’ perceptions and views of Finnish companies and their media communications for over 10 years.

November

anseende of the Food Industry

This is the fourth year we have been systematically researching the reputation of companies in the food industry. This round of research allows us to delve deeper into the views of different age groups regarding these companies. Alko, Fazer, and Valio, among others, are satisfied customers of ours.

Employer Reputation in the Social and Health Care Sector

In 2023, we conducted our first-ever survey of social and health care professionals’ views on the sector’s stakeholders as a whole.

December

Specialized Research in Finance

We have been researching the reputation of the financial sector and the organizations operating within it for several years now. Both the Finnish Financial Services Association and the largest players in the industry know us well: many of these organizations use our model not only at the executive management level but also at the board level.

The Appeal and Impact of Cities

We have developed our own “Attractiveness & Impact” research model for cities, which we launched in 2020. The cities of Kerava and Tampere were the first to begin collaborating with us.

Reputation and Trust Analytics

Would you like more information about our study?

Contact our expert directly or leave your contact information below, and we’ll get back to you soon!

Susanna Saarenpää

Specialist, BBA

+358 40 706 6019
susanna.saarenpaa@reptrust.com

Susanna assists our clients in launching and coordinating research projects and in applying the results.

Understand your reputation. Build trust.

Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.