In the spring of 2026, Reputation and Trust Analytics measured the reputation of political parties in Sweden and Finland for the first time. The study, *Political Parties’ Reputation & Trust 2026*, shows that public discourse has reached a crisis point. In the study, *Political Parties’ Reputation and Trust*…
In the spring of 2026, Reputation and Trust Analytics measured the reputations of political parties in Finland and Sweden for the first time. The Reputation&Trust survey of political parties points to a crisis in public discourse. The Reputation&Trust survey of political parties examined all registered parties currently represented in the Finnish Parliament. The methodology used in the survey was based on…
The "News Media Reputation & Trust 2026" study shows that trust in news agencies is strong in both Sweden and Finland. TT Nyhetsbyrån is Sweden’s most trusted news outlet, while STT tops the corresponding ranking in Finland. Reputation and Trust Analytics examined public trust in news media during…
The Reputation&Trust survey of news media shows that public trust in news agencies is strong in both Finland and Sweden. The most trusted news outlet in Finland is STT, and in Sweden it is TT Nyhetsbyrån. Reputation and Trust Analytics surveyed public trust in news media in early summer 2026. The survey measured trust in the largest Finnish…
Expert Hi there, who are you? I’m a mother of two adult children and the owner of two cats, and I currently live in Nokia with my spouse, my youngest child, and the aforementioned cats. Music plays a big role in my life. I love live music, and I’m an active fan of mostly heavier music…
In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….
Reputation and Trust Analytics’ Reputation&Trust survey of the social and healthcare sector indicates that the sector’s rise in reputation, which began last year, is continuing. Of the organizations surveyed, Coxa Hospital for Joint Replacement has the best reputation, and HUS saw the biggest improvement in its reputation. The overall reputation of the social and healthcare sector has been on a downward trend since the first year of the pandemic in 2020…
In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…
The National Defence University, which ranked first in Reputation and Trust Analytics’ Universities Reputation&Trust survey, achieved a record-breaking result. Hanken, meanwhile, was the biggest climber in this year’s survey. As in the previous year, the National Defence University, rated as Finland’s most reputable institution, received a reputation score of 3.82 in the Universities Reputation&Trust survey. Reputation&Trust five-point Reputation&Trust, an organization’s reputation…
Head of the Data Team Hi there, who are you? I’m Antti, originally from Pihtipudas in Central Finland, from a small village called Elämäjärvi. It was over 15 kilometers from our place to the nearest store in the village center, so I got to grow up in the countryside and enjoy its lessons, like picking berries and riding tractors….
PowerPark was named Finland’s most reputable amusement park Reputation&Trust Amusement Parks Reputation&Trust conducted by Reputation and Trust Analytics. The survey also reveals that Finnish amusement parks have a better reputation as employers than the tourism and restaurant industry in general. PowerPark, which was named Finland’s most reputable amusement park, received a reputation score of 3.81 Reputation&Trust Amusement Parks Reputation&Trust. This indicates…
The seventh episode Reputation&Trust has been released. In this episode, our Head of Development Riku Ruokolahti and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation has plummeted across all Nordic countries, and in Germany, it even fell to the bottom of Reputation&Trust as the company with the worst reputation. Ruokolahti analyzes the factors that led to Tesla’s decline in reputation, as well as…
The Reputation&Trust survey of vocational schools indicates that the overall reputation of vocational education providers has remained stable. The reputation of all the institutions surveyed is at a good or moderate level, and the differences in reputation scores between the top-ranked institutions are very small. Reputation and Trust Analytics has studied the reputation of vocational schools Reputation&Trust
Reputation and Trust Analytics continues to expand internationally. Our study in Germany received tremendous international media attention, and next up are the United Kingdom and France. Reputation and Trust Analytics has emerged as the market leader in the Nordic countries anseende and development. We have been conducting extensive national research in Finland Reputation&Trust continuously since 2013,…
Reputation&Trust is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it, and above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…
Research Manager, Head of the Research Team Hi there, who are you? I’m Marjo Seppä, a regular mom from Helsinki and a juggler of everyday life, who openly admits to being originally from Vantaa. I work as a Research Manager and Research Team Leader at Reputation and Trust Analytics, where we find out what people really think. In my free time, I spend time with my family of five and…
“Once you realize that the media isn’t just a marketing channel for your company, you’re already well on your way” On Friday, experienced journalists Eeva Lehtimäki, Mikko Metsämäki, and Anssi Miettinen told the 300-strong audience at our MediaBarometer breakfast event what companies should keep in mind when approaching the media. Watch the recording of the event: Qualitative findings from the MediaBarometer 2025 survey…
Reputation and Trust Analytics’ Attraction&Retention study reveals that Tampere remains Finland’s most attractive city.
The Financial Sector Reputation&Trust survey reveals that mobile payment services have risen to the top of the reputation rankings in all Nordic countries. In Finland, S-Bank received the highest rating after MobilePay, while Nordea and Alexandria saw the biggest increases in reputation. Reputation and Trust Analytics’ Financial Sector Reputation&Trust survey examined the reputations of a total of 103 companies in Finland,…