News and current research from Reputation and Trust Analytics.
Salla Ketola, the new CEO of Reputation and Trust Analytics, is a leading Finnish expert in data-driven management. She is also exactly the right person to lead the research firm at a time when artificial intelligence is transforming how organizations’ reputations are formed. In the “ Reputation&Trust ” podcast, Salla Ketola shares her views on how Finnish companies…
Employer Reputation Our 2026 study shows that the importance of remote work in choosing a job has declined slightly since last year. However, lead researcher Petteri Puska believes that flexibility in the workplace will continue to be valued. “The debate that flared up this fall about forcing people back to the office will certainly increase the importance of remote work,” Puska says. Technology and…
Kone was named Finland’s most reputable company in Reputation and Trust Analytics’ “ Reputation&Trust , 2026” survey of publicly traded companies. Neste saw the biggest rise in reputation. Retail investors once again rated Marimekko’s Tiina Alahuhta-Kasko as the best CEO, but Nokia CEO Justin Hotard jumped straight to second place on the list. Reputation and Trust Analytics…
The Board of Directors of Reputation and Trust Analytics has appointed Salla Ketola as the company’s CEO, effective August 21, 2026. The company’s founder and outgoing CEO, Harri Leinikka, will continue with the company as a senior advisor. Salla Ketola, M.Sc. (Econ.), has over 20 years of experience in data and digital business management at S-Group, Posti, VR, Sanoma…
In the spring of 2026, Reputation and Trust Analytics measured the reputations of political parties in Finland and Sweden for the first time. The 2026 “ Reputation&Trust ” study of political parties points to a crisis in public discourse. The 2026 “ Reputation&Trust ” study of political parties examined all registered parties currently represented in the Finnish Parliament. The methodology used in the study was based on…
The “ Reputation&Trust , 2026” survey of news media shows that public trust in news agencies is strong in both Finland and Sweden. The most trusted news outlet in Finland is STT, and in Sweden it is TT Nyhetsbyrån. Reputation and Trust Analytics surveyed public trust in news media in early summer 2026. The survey measured trust in the largest Finnish…
Expert Hi there, who are you? I’m a mother of two adult children and the owner of two cats, and I currently live in Nokia with my spouse, my youngest child, and the aforementioned cats. Music plays a big role in my life. I love live music, and I’m an active fan of mostly heavier music…
Reputation&Trust-In the ninth episode of the podcast, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes the results of the “ Attraction&Retention ” study and shares her views on how the city’s reputation can and should be developed. A city’s appeal—that is, its ability to attract people and businesses—has a direct impact on its prosperity and the well-being of its residents….
Reputation and Trust Analytics’ “ Reputation&Trust , 2026” study on the social and health care sector indicates that the sector’s rise in reputation, which began last year, is continuing. Of the organizations surveyed, Coxa Joint Replacement Hospital has the best reputation, and HUS saw the greatest improvement in its reputation. The overall reputation of the social and health care sector had been on a downward trend since the first year of the pandemic in 2020…
Reputation&Trust-In the eighth episode of the podcast, Arno Ahosniemi, CEO of Finanssiala ry, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do companies in the financial sector communicate? What role does public discourse play in the sector’s reputation?…
The National Defense University, which ranked first in Reputation and Trust Analytics’ “ Reputation&Trust , 2026” study, achieved a record-breaking result. Hanken, meanwhile, was the biggest climber in this year’s rankings. As in the previous year, the National Defense University—rated as Finland’s most reputable institution—received a reputation score of 3.82 in the “Universities Reputation&Trust 2026” study. In the five-point “ Reputation&Trust ” research model, an organization’s reputation…
Head of the Data Team Hi there, who are you? I’m Antti, originally from Pihtipudas in Central Finland, from a small village called Elämäjärvi. It was over 15 kilometers from our place to the nearest store in the village center, so I got to grow up in the countryside and enjoy its lessons, like picking berries and riding tractors….
PowerPark was named Finland’s most reputable amusement park in the “ Reputation&Trust ” survey of amusement parks conducted by Reputation and Trust Analytics. The study also reveals that Finnish amusement parks have a better reputation as employers than the tourism and restaurant industry in general. PowerPark, which was named Finland’s most reputable amusement park, received a reputation score of 3.81 in the “ Reputation&Trust ” survey. This indicates…
Reputation&Trust-The seventh episode of the podcast has been released. In this episode, our Head of Development, Riku Ruokolahti, and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation has declined sharply across all the Nordic countries, and in Germany, it even fell to the bottom of our “ Reputation&Trust ” survey as the company with the worst reputation. Ruokolahti analyzes the factors that led to Tesla’s decline in reputation, as well as…
The " Reputation&Trust , 2026" study on vocational schools reveals that the overall reputation of vocational education providers has remained stable. The reputation of all the institutions surveyed is at a good or moderate level, and the differences in reputation scores among the top-rated institutions are very small. Reputation and Trust Analytics has studied the reputation of vocational schools using the “ Reputation&Trust ” model…
Reputation and Trust Analytics continues to expand internationally. Our study in Germany received tremendous international media attention, and next up are the United Kingdom and France. Reputation and Trust Analytics has emerged as the market leader in the Nordic countries in reputation measurement and development. We have been conducting extensive national research in Finland using the “ Reputation&Trust ” model continuously since 2013,…
Reputation&Trust-The podcast is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it—and, above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…
Research Manager, Head of the Research Team Hi there, who are you? I’m Marjo Seppä, a regular mom from Helsinki and a juggler of everyday life, who openly admits to being originally from Vantaa. I work as a Research Manager and Research Team Leader at Reputation and Trust Analytics, where we find out what people really think. In my free time, I spend time with my family of five and…
“Once you realize that the media isn’t just a marketing channel for your company, you’re already well on your way” On Friday, experienced journalists Eeva Lehtimäki, Mikko Metsämäki, and Anssi Miettinen told the 300-strong audience at our MediaBarometer breakfast event what companies should keep in mind when approaching the media. Watch the recording of the event: Qualitative findings from the MediaBarometer 2025 survey…