News and current research from Reputation and Trust Analytics.
The newest member of our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric to tell us a little about himself and his thoughts. Hi Fredric! It’s been a pleasure to have you join our team. So that we can introduce you to those who haven’t met you yet:…
“Hopefully, the importance of openness and dialogue will be better understood.” At our Public Administration Reputation&Trust seminar on Tuesday morning, we discussed the importance of security and interaction in building social trust. A recording of the event is now available. The results of the Public Administration Reputation&Trust survey highlight the importance of security: nearly all of the top ten most reputable…
The medical helicopter service FinnHEMS is Finland’s most reputable public sector organization, according to the Public Sector Reputation&Trust survey conducted by Reputation and Trust Analytics. Of the organizations surveyed, the Ministry of Defense improved its reputation the most. The reputation of public administration organizations was surveyed in October–November 2025, and a total of 10,727 Finns responded to the survey. The reputation score for the FinnHEMS medical helicopter service, which was rated as having the best reputation…
The technology industry has shown how to turn an industry’s reputation around—and how this benefits all companies in the sector, writes Harri Leinikka, CEO of Reputation and Trust Analytics. An industry’s reputation has a significant impact on the success of its companies. It is not merely a side issue but a strategic asset,…
We attended ProCom’s “Aamu ytimessä” event to discuss how to use the Trust & Reputation model to develop effective performance metrics. A recording of the event is now available. Our Development Director Riku Ruokolahti, our Lead Researcher Petteri Puska, and our Senior Data Analyst Antti Pennala explained how the results Reputation&Trust can be used to derive clear, impactful performance metrics that support the organization…
Reputation&Trust of sports organizations conducted by Reputation and Trust Analytics shows that the reputation of Finnish elite sports is on the rise. The reputation scores of all the sports organizations surveyed were at a reasonable level this year, i.e., above 3.00 on a five-point scale of 1–5. The biggest increase was seen in the reputation score of the Finnish Olympic Committee, which rose last…
Stefan Wallin joined Reputation and Trust Analytics as a consulting partner in October. He introduces himself on our blog and shares his thoughts on reputation and trust. Hi Stefan! Who are you and where are you from? I’m Stefan Wallin, the son of a bookseller and museum guide from Vaasa, a recovering former politician. These days, I’m putting my 20…
The Reputation&Trust survey, conducted by Reputation and Trust Analytics (formerly T-Media), reveals that Supercell is Finland’s most reputable company. Ponsse came in a close second, and Fazer took third place. Reputation&Trust survey was conducted in Finland from May to June 2025. A total of 10,899 Finns responded to the survey,…
As we announced earlier this summer, our company’s new name is Reputation and Trust Analytics. In connection with the name change, we launched new, more concise email addresses on September 1: etunimi.sukunimi@reptrust.com. The familiar @reputationandtrust.com and @reptrust-staging.fi-p.seravo.com addresses will also continue to work. Our new name, Reputation and Trust Analytics Oy, reflects our company’s rapid…
According to the Reputation&Trust Listed Companies survey conducted by Reputation and Trust Analytics, Ponsse is the most reputable listed company among private investors. Tiina Alahuhta-Kasko of Marimekko was rated the best CEO of a listed company for the second time. Reputation and Trust Analytics studied the reputation of listed companies operating in Finland in May–June 2025 in collaboration with the Finnish Foundation for Listed Companies and…
The Reputation&Trust " survey of the travel and restaurant industry, conducted by Reputation and Trust Analytics, shows that the industry’s reputation has continued to rise following a dip a couple of years ago. Heureka has the best reputation among the organizations surveyed, with a record-high reputation score this year. Reputation and…
NATO’s reputation is strong in Norway, but only moderate in Finland and Sweden. According to Reputation&Trust conducted in the three Nordic countries, Finns and Swedes also trust the military alliance significantly less than Norwegians and would be less willing to support it in a crisis. Reputation&Trust assessed NATO’s reputation in Finland, Sweden, and…
Attraction&Retention of Nordic cities examined the appeal and retention power of Helsinki, Stockholm, Copenhagen, and Oslo. Copenhagen emerged as the top capital city in the comparison among both current and potential residents. In a comparison of the capitals of Finland, Sweden, Denmark, and Norway, Copenhagen clearly emerged as the most attractive among potential residents….
According to Reputation&Trust conducted in Finland, Sweden, and Norway, the reputation of companies operating in the defense industry among the general public is mostly moderate or good. Among the various dimensions of reputation, the sector receives its highest ratings for financial performance and innovation, while the defense industry is rated lowest for operational transparency and…
T-Media’s rapid international expansion and growth are entering a new phase with the adoption of a new name: T-Media is now Reputation and Trust Analytics. The name reflects the company’s role as the leading organization in the Nordic region specializing in measuring and analyzing organizational reputation. T-Media Oy has adopted a new name, Reputation and Trust…
Reputation And Trust Analytics headed to Almedalen, Sweden, in June 2025! Sweden’s political super week was held in Visby, Gotland, from June 23–27. Almedalen Week is Sweden’s most significant forum for social debate, bringing together influential decision-makers, experts, and visionaries. We participated in the event for the first time with a total of seven panel discussions together…
The Reputation&Trust " survey of the social and health care sector, conducted by T-Media, reveals that the private sector’s reputation is stronger than that of the public sector in nearly all areas. The survey examined the reputation of a total of 43 organizations among Finns. The reputation of social and health care sector operators was surveyed in March–April 2025, and a total of 6,648 people responded to the survey…
In the Reputation&Trust survey of universities conducted by T-Media, LUT and the National Defense University share the top spot for the most reputable university. The University of Oulu saw the biggest rise in reputation. The survey examined the reputation of all Finnish universities among the general public. T-Media surveyed the reputation of universities in February–March 2025, and a total of 2,146 Finns responded to the survey. Three…
T-Media surveyed the reputation of universities of applied sciences in February–March 2025. Oulu University of Applied Sciences (Oamk) and the Police University of Applied Sciences (Polamk) received the highest reputation ratings, although the differences in reputation between the institutions are remarkably small. The Reputation&Trust survey of universities of applied sciences examined both the reputation of all Finnish universities of applied sciences and the general reputation of applied higher education. A total of…