Senior Advisor Fredric Hammarström: “What could be more important to an organization’s success than its reputation?”
The newest member of our team is Fredric Hammarström, who focuses on the Swedish, Norwegian, and Danish markets. We asked Fredric to tell us a little about himself and his thoughts.
Hi Fredric! It’s been a pleasure to have you join our team. So we can introduce you to those who haven’t met you yet: who are you and where are you from?
My name is Fredric, and I’m originally from the lovely city of Uppsala. I’ve lived in Stockholm for half my life.
I have a two-decade career behind me at Bacardi, the world’s largest family-owned spirits company. I led the company’s Nordic operations for 10 years before founding my own consulting firm a few years ago, which helps companies streamline their commercial operations.
How did you end up joining us?
I saw your LinkedIn post looking for someone with experience in the Nordic countries. I was looking for a team-oriented role, so I jumped at the opportunity.
What made you decide to apply specifically to the Reputation and Trust Analytics program?
The opportunity to work at a successful, fast-growing company. Plus, I get to apply my experience in B2B sales to a service that ultimately helps strengthen democracy in societies. What more could I ask for?
Now that you’ve had a chance to familiarize yourself with it, what do you think about reputation, trust—and Reputation&Trust?
What could be more important to an organization's success than its reputation?
Our model is unique—not only because of its academically grounded approach, but also because it offers practical insights. Reputation&Trust not only reveals the structure of an organization’s reputation, but also identifies strategically prioritized dimensions that, when developed, can strengthen stakeholder behavior. It is a true gem.
What does a typical workday look like for you at Reputation and Trust Analytics?
I am a senior advisor focused on expanding our presence in Sweden, Norway, and Denmark. On a typical workday, I reach out to organizations across various industries and discuss with them how to better understand and enhance their most valuable intangible asset: their reputation.
If you're interested in understanding and improving your organization's reputation, you can reach me at:
fredric.hammarstrom@reptrust.com
+46 708 41 41 19
Thank you, Fredric, and welcome once again to the Reputation and Trust Analytics family!
Photo: Vesa Koivunen
