The Reputation&Trust turns your reputation into a measurable competitive advantage.

Reputation is your organization’s most valuable asset. But only if you know what it’s made of and how to manage it. Reputation&Trust a research model developed by Reputation and Trust Analytics that makes reputation a concrete, measurable, and manageable concept.

  • Data collection
  • Recommendations for Action
  • Reputation Analysis
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reputation for trustworthiness

What does Reputation&Trust do?

We measure your organization anseende the level of trust among your stakeholders. Then we dig deeper: using data analytics, we identify the factors that most influence stakeholder behavior—in other words, where you should focus your efforts to see results.

You track progress over time, compare yourself to competitors and your industry, and set goals that can actually be measured. That is why many organizations have integrated Reputation&Trust directly into their management and compensation practices.

What are the benefits?

  • You understand the structure of your reputation —its strengths, risks, and areas for improvement across different stakeholder groups.
  • You set the right priorities —you know which actions are most effective at increasing stakeholder support and competitiveness.
  • You lead with data —you set measurable goals and track their progress.
  • Compare and benchmark — our extensive database allows you to compare your performance against competitors and the entire industry.

Why Reputation&Trust?

  • Concrete. Not just numbers—you get clear recommendations for action.
  • Visual and clear. The results are easy to understand and implement throughout the organization.
  • Suitable for everyone. A unified set of metrics works for organizations of all sizes and various stakeholders—and allows for comparisons between them.
  • Scientifically developed, proven in practice. Over 2,000 studies conducted around the world. ISO 20252 certified. "Design from Finland" label.

Frequently Asked Questions — FAQ

Can our reputation be measured, even though we aren't very well known?

Every organization has a reputation, regardless of how well-known it is. Even organizations that are relatively unknown to the general public have an overall reputation, albeit among a smaller audience. It’s always worth measuring this so you know where you’re starting from. The people who know the organization form a whole that consists of a collection of the company’s other stakeholders.

What does the research process involve?

Data collection, data analysis, impact assessments, reporting, and joint presentation of results, including recommendations for action.

Can you help us interpret the results?

Yes. Our experts will clearly present the results and recommendations for action—so you’ll know exactly what to do next.

Can our reputation be investigated without us knowing about it? 

We conduct extensive research on the reputations of companies and organizations both in Finland and internationally. This provides us with valuable comparative data on reputation trends, for example, within a specific industry. Your organization may be among those included in our research.

“Maintaining and building trust is critical to our competitiveness and impact, as well as to fostering collaboration and achieving shared results. Reputation&Trust has helped us gain a comprehensive understanding of our customer relationships and partnerships.”

Mirva Antila, CEO, DigiFinland
The Reputation&Trust Model

Eight dimensions that define how organizations are perceived. And how trust is built.

01

ADMINISTRATION

Transparency, fairness, and integrity in business.

02

ECONOMY

Financial situation and business sustainability.

03

MANAGEMENT

The quality and credibility of the organization's leadership.

04

INNOVATIONS

The ability to innovate and adapt to market changes.

05

INTERACTION

Quality of communication and stakeholder engagement.

06

PRODUCTS
& SERVICES

Perceived value and quality of the offering.

07

WORKPLACE

Employer image and attractiveness in the eyes of skilled professionals.

08

RESPONSIBILITY

ESG perspectives and social impacts.

Reputation&Trust Podcast

  • Reputation&Trust – Episode 1: What Is Reputation&Trust?

      What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust discusses how reputation and trust are measured and how the results help organizations improve their competitiveness. In the first episode…

  • Reputation&Trust – Episode 2: Reputation and Communication

      The second episode of Reputation&Trust focuses on reputation and communication. What does an organization’s reputation reveal about the success or failure of its communication efforts? How can anseende become a tool for communication management and practical implementation? Guests on the “Reputation and Communication” episode include Riku Ruokolahti, Development Director at T-Media, and representatives from ProCom, an organization for communication professionals…

  • Reputation&Trust – Episode 3: The Reputation of Public Administration

      The third episode of the Reputation&Trust podcast focuses on the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. The multi-part podcast series is hosted by an experienced…

  • Reputation&Trust – Episode 4: Reputation and Responsibility

      The fourth episode of the Reputation&Trust podcast focuses on reputation and sustainability. How does a company’s responsible operations affect its reputation? Can Reputation&Trust also be used as a tool for sustainability work? Guests on the episode include Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Development Director at T-Media. The multi-part podcast series is hosted by experienced communications professional Antti…

  • Reputation&Trust – Episode 5: Reputation Crises

      The fifth episode Reputation&Trust focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s relationship with a company in crisis? The guests on this episode are Riku Ruokolahti from T-Media and Laura Manninen, a reporter for Talouselämä. The multi-part podcast series is hosted by experienced communications professional Antti Isokangas. …

  • Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?

    In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…

  • The latest episode Reputation&Trust: How Tesla Lost Its Reputation—and What Can We Learn From It?

    The seventh episode Reputation&Trust has been released. In this episode, our Head of Development Riku Ruokolahti and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation has plummeted across all Nordic countries, and in Germany, it even fell to the bottom of Reputation&Trust as the company with the worst reputation. Ruokolahti analyzes the factors that led to Tesla’s decline in reputation, as well as…

  • Reputation&Trust is back with new episodes

    Reputation&Trust is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it, and above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…

  • Reputation&Trust – Episode 9: What Makes a City Attractive?

    In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….
Reputation and Trust Analytics

Contact us! We’ll explain how our research can benefit you.

Riku Ruokolahti

Director of Development, MBA

+358 400 512 200
riku.ruokolahti@reptrust.com

Riku Ruokolahti is Chief Development Officer at Reputation and Trust Analytics (formerly T-Media). He is responsible for the Reputation&Trust business and coaches senior leadership and management teams in holistic reputation management.

Understand your reputation. Build trust.

Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.

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