Reputation&Trust – Episode 9: What Makes a City Attractive?

In the ninth episode Reputation&Trust, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed.

A city’s appeal—that is, its ability to attract people and businesses—has a direct impact on its prosperity and the well-being of its residents. But where does this appeal come from? What makes Tampere Finland’s most attractive city year after year—and why isn’t Helsinki’s appeal taking off?

The episodes are available on Spotify and YouTube.

Production: Ankkurinappi Productions