Customer Perspectives on Reputation and Trust
In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….
In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…
The fourth episode of the Reputation&Trust podcast focuses on reputation and sustainability. How does a company’s responsible operations affect its reputation? Can Reputation&Trust also be used as a tool for sustainability work? Guests on the episode include Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Development Director at T-Media. The multi-part podcast series is hosted by experienced communications professional Antti…
The third episode of the Reputation&Trust podcast focuses on the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. The multi-part podcast series is hosted by an experienced…
Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a anseende expert at T-Media, at the Reputation&Trust ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the park’s internal and external reputation. In…
Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did it manage this leap in reputation, and what kind of legacy will Turkka leave behind as he moves on to his new employer? Research shows that Posti has enjoyed four anseende years anseende and…
anseende It’s a good idea to start reputation management by anseende , anseende says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…
Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 successful years. Riku Ruokolahti, Development Director at T-Media, interviewed Fazer Group CEO Christoph Vitzthum to find out how reputation is managed in a family-owned business with a long history. Fazer and its products…
Valio has been ranked among Finland’s ten most reputable companies ten times—that is, in every Reputation&Trust of the general public conducted annually by T-Media. Our Development Director, Riku Ruokolahti, interviewed Valio’s CEO, Annikka Hurmetta, anseende and explored how this Finnish institution is built. Every Finn…
“Corporate responsibility has surely been a topic of discussion for as long as business itself has existed. The pursuit of one’s own interests without regard for moral and ethical rules or the expectations of others has always been viewed with suspicion, even if the actions themselves did not directly violate any laws,” write Nina Elomaa and Riku Ruokolahti in their book Mihin mainetta…
Kesko CEO Mikko Helander shared his thoughts with T-Media anseende at a publicly traded company. At Kesko, reputation management is carried out as part of strategy implementation; trust and reputation are systematically measured across multiple stakeholder groups, and the results are reported all the way up to Kesko’s Board of Directors. “It is fair to say that today, anseende has become even more pronounced,…
Jukka Ruusunen, CEO of the transmission system operator Fingrid, leads a monopoly that operates at the heart of society. Fingrid must meet the expectations of its stakeholders on a daily basis, which is why it monitors its reputation closely and from a multi-stakeholder perspective. Owned by the Finnish state and Finnish pension funds, Fingrid is responsible for ensuring that the Finnish people’s access to electricity is both secure…