Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?

In the eighth episode Reputation&Trust,Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultantAntti Isokangasdiscuss the reputation of the financial sector.

Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever.

How do companies in the financial sector communicate? What role does public discourse play in shaping the sector’s reputation? And why do mobile payment service providers enjoy the best reputation in the sector across the Nordic countries?

The episodes are available on Spotify and YouTube.

Production: Ankkurinappi Productions