Views
Reputation is built on actions and guided by knowledge. On this page, we share insights from our experts and clients on managing anseende trust. Here you’ll find podcasts, interviews, and articles from organizations that have turned reputation management into a measurable competitive advantage.
-
Reputation&Trust – Episode 9: What Makes a City Attractive?
In the ninth episode Reputation&Trust, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can…
-
Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?
In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of Finanssiala ry, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this…
-
The latest episode Reputation&Trust: How Tesla Lost Its Reputation—and What Can We Learn From It?
The seventh episode Reputation&Trust has been released. In this episode, our Head of Development, Riku Ruokolahti, and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation…
-
Reputation&Trust is back with new episodes
Reputation&Trust is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it, and above all…
-
Reputation&Trust – Episode 5: Reputation Crises
The fifth episode Reputation&Trust focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s role during a crisis…
-
Reputation&Trust – Episode 4: Reputation and Responsibility
The fourth episode Reputation&Trust focuses on reputation and responsibility. How does a company’s responsible business practices affect its reputation? Can Reputation&Trust also be used…
-
Reputation&Trust – Episode 3: The Reputation of Public Administration
The third episode Reputation&Trust focuses on the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used…
-
Reputation&Trust – Episode 2: Reputation and Communication
The second episode Reputation&Trust focuses on reputation and communication. What does an organization’s reputation reveal about the successes and failures of its communication? How does anseende become…
-
Reputation&Trust – Episode 1: What Is Reputation&Trust?
What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, on what people think…
-
At Linnanmäki, employees define the success of the business: internal and external reputation analysis go hand in hand
Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a anseende expert at T-Media, at Reputation&Trust ceremony. The company’s own staff and Finns…
-
Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how…
-
Jenni Santalo of VTT: It’s important to understand anseende among our key stakeholders
anseende Reputation management should start with anseende , anseende says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media Academy. VTT is one of Finland’s most renowned…
-
Christoph Vitzthum, CEO of Fazer: "Reputation is extremely important for a company like Fazer"
Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 consecutive years. Riku, Development Director at T-Media…
-
Panel Discussion at the Reputation&Trust
Does image follow identity? We sought an answer to this question during a panel discussion led by our Director of Development, Riku Ruokolahti, at our Reputation&Trust 2023 webinar. Joining the discussion on the panel were…
-
Kari Väisänen and Sari Maunula – The Two Faces of Urbanization
“The further we’ve progressed into this millennium, the more we discuss the factors related to urbanization, without forgetting its negative effects. Recently, public debate has focused on cities…
-
Valio CEO Annikka Hurme: Trust is built through dialogue
Valio has been ranked among Finland’s ten most reputable companies ten times—that is, in every annual survey of the general public conducted by T-Media…
-
Nina Elomaa and Riku Ruokolahti – ESG, Reputation, and Leadership: No One Wants to Do Business with Crooks
“Corporate responsibility has certainly been a topic of discussion for as long as business itself has existed. The pursuit of one’s own interests without regard for moral and ethical rules or the expectations of others is…”
-
Riku Ruokolahti: The Maturity anseende
“We have a very good and clear understanding of our reputation, even without measuring it.” A REPUTATION DOESN’T ARISE in a vacuum; rather, it arises right here…
-
Riku Ruokolahti: Reputation is a key force against information manipulation
The information war is fought over people’s minds, and democracy as a system is based on people’s minds. It is precisely for this reason that democracy, with all its institutions, is particularly vulnerable when an information influencer…
-
Mikko Helander, CEO of Kesko: “A good reputation will continue to support strong commercial performance in the future as well”
Kesko CEO Mikko Helander shared his thoughts with T-Media anseende at a publicly traded company. At Kesko, reputation management is carried out as part of strategy implementation, and trust and reputation are measured…
-
Riku Ruokolahti: What will you lose if you lose your reputation?
“People only start caring about their reputation when it’s too late,” says Riku Ruokolahti, Head of Development at T-Media and author of a handbook anseende . WHEN…
-
Riku Ruokolahti: An employer’s image has a direct impact on a company’s business
“The most interesting aspect of an employer’s image is its impact on the demand for a company’s products and services. Not on the demand for jobs, but on the demand for a company’s products and services…”
-
Antti Isokangas of Kotipizza: A good reputation helps attract the right people to the company
Antti Isokangas, Head of Communications and Corporate Responsibility at Kotipizza Group, sat down with T-Media to discuss reputation management at Finland’s best-known restaurant brand. Kotipizza is the largest pizza chain in the Nordic countries,…
-
Kari Väisänen: Good media relations require responsible corporate communications that inspire trust
“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, senior consultant at T-Media. Communication is always a two-way street….
-
Harri Leinikka: It is worth building and monitoring your reputation among various stakeholders
“Effective anseende involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. anseende among key stakeholders, such as the public, decision-makers, the media, investors, and…
-
Riku Ruokolahti: A Few Words of Thanks
A considerable amount of help was needed to create and complete this work. Without the support of the people around me, this journey would have been…
-
Riku Ruokolahti: What’s happening at Reputation and Trust Analytics today?
As I write this, it’s Monday, and we’re having our Tuesday meeting at Reputation and Trust Analytics. The Tuesday meeting has traditionally been a company-wide lunch…
-
Riku Ruokolahti: What am I leading when I’m leading a reputation?
“When you manage reputation, you manage people’s interactions with the company. That’s all there is to it.” I began my article on leadership maturity by saying…
-
Riku Ruokolahti: The Maturity anseende
“We have a very good and clear understanding of our reputation, even without measuring it.” A reputation doesn’t arise in a vacuum; it’s built right here…
-
Riku Ruokolahti: When reputation and brand fought, made up, and hugged
“Without a reputation, a brand is nothing but empty promises.” Leading academics, consultants, and… were invited to the roundtable discussions at the reputation and branding seminar.
-
Sari Lounasmeri and Victor Snellman, CEOs of the Finnish Foundation for Share Promotion and the Finnish Shareholders’ Association: “Investing is a matter of trust”
In a special episode Reputation&Trust , Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, and Victor Snellman, CEO of the Finnish Shareholders’ Association, discuss anseende for publicly traded companies. “Publicly traded companies should be…
-
Reputation Expert Hanna-Mari Aula: anseende is a holistic endeavor
In a special episode of the T-Media Academy, our senior expert, Dr. Hanna-Mari Aula, who has earned her reputation through her doctoral dissertation, explains what is most important to keep in mind anseende right now. An organization’s…
-
Fingrid CEO Jukka Ruusunen anseende : “Measure and improve”
Jukka Ruusunen, CEO of the transmission system operator Fingrid, leads a monopoly that operates at the heart of society. Fingrid must meet the expectations of its stakeholders on a daily basis, and that is why it…
-
Empathy is an important value—Lidl learned anseende through data-driven anseende
Lauri Sipponen, Lidl’s former CEO, spoke at T-Media’s Reputation&Trust event about understanding stakeholders and the retail chain’s eventful journey toward building a reputation among Finnish consumers….
-
Antti Vasara, CEO of VTT: “A good reputation comes from doing a good job”
Antti Vasara, CEO of VTT, believes it is important to listen carefully to all key stakeholders. “Reputation is built every day, every moment. Well…
-
Amcham CEO Alexandra Pasternak-Jackson: “Reputation is one of the most important assets of any organization”
The first step anseende and understanding anseende is to assess its current state. “Reputation is one of the most important assets of any organization,” sums up Amcham Finland’s…
-
Telia CEO Heli Partanen: A strong customer relationship can weather temporary difficulties
Telia CEO Heli Partanen has seen firsthand how long-term reputation management pays off during the COVID-19 crisis. CEO Heli Partanen knows that Telia…
-
Tomi Korhonen, Director of Communications at Business Finland: anseende is an important part of crisis management
Tomi Korhonen, Director of Communications at Business Finland, notes that a company must continue to manage its reputation even in the midst of a crisis. “And above all, especially then,”…
-
Jorma Mikkonen, Director of Public Relations at L&T:anseende is not a project but a process”
anseende most important anseende we’ve learned anseende has been a single ‘aha’ moment: emotions drive behavior. It was a small insight, but it has had a huge…
-
Tuuli Kousa, Head of Communications at OP: “A reputation can be ruined in an instant if actions and words don’t match”
“Reputation is the backbone of a company’s success today. A strong reputation increases appeal, the willingness to buy, and word-of-mouth recommendations,” summarizes Tuuli Kousa, Head of Communications and Public Affairs at OP….
-
Reputation&Trust in Public Administration: anseende Starts with Active Leadership
In the age of social media, anseende based on an unfounded public image is unthinkable. A solid foundation for a reputation is built through organizational leadership that combines proactive decision-making, a willingness to innovate…
-
Tomi Korhonen, Director of Communications at Business Finland: “Reputation management is not the sole responsibility of the communications department”
“Reputation is incredibly important to any organization, but it’s also a devilishly difficult topic,” says Tomi Korhonen, Director of Communications at Business Finland. Reputation…
-
Nina Elomaa, Head of Corporate Responsibility at Fazer: “Reputation must be managed in a way that adds value to the company”
“Reputation is incredibly important to companies. Reputation is something that needs to be managed. Reputation is capital,” says Fazer’s anseende of Corporate Responsibility, summarizing anseende …
