Riku Ruokolahti: What's happening at Reputation and Trust Analytics today?
As I write this, it is Monday, and we are holding our Tuesday meeting at Reputation and Trust Analytics. The Tuesday meeting has traditionally been a company-wide lunch where we eat from shared pots and catch up with each other. Now we meet digitally. The pandemic has forced us to adapt. The meeting got its name because it used to be held on Tuesdays. The name stuck, even though the day changed.
It is the people who make our community so special. It’s hard to imagine a more unlikely group than the one we have today at Reputation and Trust Analytics. Our small family includes PhDs, master’s degree holders in engineering, an elementary school teacher, sales experts, data analysts, research interviewers, market research specialists, communications professionals, a biologist, an MBA, a historian who was nominated for the Tieto-Finlandia award, highly experienced senior executives, an accounting graduate, and civic activists. On paper, the group sounds like a think tank funded by some foundation. The only thing missing is a cosmologist.
Although our team is diverse, our work shares a common focus, a common framework, and a common direction. We influence corporate leadership, and we base our work on research-backed knowledge. We stand by our clients but remain faithful to the data. People from all walks of life contribute their unique personalities and specialized expertise to our collective pool of knowledge. This knowledge is further refined through rich discussions with our clients. The backbone of it all is our constantly expanding data bank, which continues to drive development and impact.
It is clear that we are only just getting started. The stars are now aligned in such a way that, by building on each other’s work and complementing one another’s perspectives, we are constantly expanding our knowledge. We have that legendary vantage point on developments in the field. All of this has made it possible to write this book.
The book focuses primarily on theory and management systems, and less on the actual content. The latter is likely the area from which we will learn the most going forward. Over time, it will inevitably become clear to us what practical measures yield the best results in each situation and why. Perhaps that will be the topic of the next book.
Riku Ruokolahti has written a handbook on corporate reputation and reputation management. The chapter published here, “What’s Happening at Reputation and Trust Analytics Today?”, can be found in the fourth section of the handbook: Life at and Around Reputation and Trust Analytics.
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