Reputation&Trust-In the ninth episode of the podcast, Mari Vaattovaara, a professor of urban geography at the University of Helsinki, analyzes the results of the “ Attraction&Retention ” study and shares her views on how the city’s reputation can and should be developed. A city’s appeal—that is, its ability to attract people and businesses—has a direct impact on its prosperity and the well-being of its residents….
Reputation&Trust-In the eighth episode of the podcast, Arno Ahosniemi, CEO of Finanssiala ry, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do companies in the financial sector communicate? What role does public discourse play in the sector’s reputation?…
Reputation&Trust-The seventh episode of the podcast has been released. In this episode, our Head of Development, Riku Ruokolahti, and communications consultant Antti Isokangas discuss Tesla’s decline in reputation and what we can learn from it. Tesla’s reputation has declined sharply across all the Nordic countries, and in Germany, it even fell to the bottom of our “ Reputation&Trust ” survey as the company with the worst reputation. Ruokolahti analyzes the factors that led to Tesla’s decline in reputation, as well as…
Reputation&Trust-The podcast is back, this time in both video and audio formats. Hosted by Antti Isokangas, the podcast discusses reputation and how to measure it—and, above all, how to leverage it to support an organization’s operations. The topic of the sixth episode is: What do journalists expect from corporate media communications? How well do Finnish companies succeed in their collaboration…
Reputation&Trust-The fifth episode of the podcast focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s relationship with a company in crisis? The guests on this episode are Riku Ruokolahti from T-Media and Laura Manninen, a reporter for Talouselämä. This multi-part podcast series is hosted by Antti Isokangas, an experienced communications professional. …
Reputation&Trust-The fourth episode of the podcast focuses on reputation and sustainability. How does a company’s sustainable operations affect its reputation? Can the “ Reputation&Trust ” survey also be used as a tool for sustainability work? The guests on this episode are Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Head of Development at T-Media. This multi-part podcast series is hosted by Antti, an experienced communications professional…
Reputation&Trust- In the third episode of the podcast, the topic is the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. This multi-part podcast series is hosted by an experienced…
Reputation&Trust-In the second episode of the podcast, the topic is reputation and communication. What does an organization’s reputation reveal about the success and failure of its communication efforts? How can reputation measurement become a tool for communication management and practical implementation? The guests on the “Reputation and Communication” episode are Riku Ruokolahti, Development Director at T-Media, and representatives from ProCom, an organization for communication professionals…
What is the “ Reputation&Trust ” study? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust The “ ” podcast discusses how reputation and trust are measured and how the results of these measurements help organizations improve their competitiveness. The first episode…
Pia Adlivankin, CEO of Linnanmäki, was interviewed by Elisa Runsas, a reputation management expert at T-Media, at the “ Reputation&Trust ” Awards ceremony. The views of its own staff and the Finnish public regarding the amusement park are of paramount importance to this service industry operator. Linnanmäki uses T-Media’s holistic reputation analysis to examine the park’s internal and external reputation. In…
Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did it manage this leap in reputation, and what kind of legacy will Turkka leave behind as he moves on to his new employer? Research shows that Posti has enjoyed four anseende years anseende and…
anseende It’s a good idea to start reputation management by anseende , anseende says Jenni Santalo, Director of Marketing and Communications at VTT, in an interview with T-Media Academy. VTT is one of Finland’s most reputable public sector organizations in 2023. We interviewed Santalo about the keys to success in reputation management. “T-Media has had the pleasure of serving VTT continuously for over 25 years,”…
Fazer is Finland’s most reputable company in 2023. The company has been among Finland’s most reputable for 11 successful years. Riku Ruokolahti, Development Director at T-Media, interviewed Fazer Group CEO Christoph Vitzthum to find out how reputation is managed in a family-owned business with a long history. Fazer and its products…
Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at our “ Reputation&Trust ” Awards 2023 webinar. The panel discussion featured Jarno Forssell, CEO of ProCom; Anna Salmi, Head of Brand, Communications, and Sustainability at Posti; and communications consultant Antti Isokangas. You can watch the panel discussion below…
“The further into the millennium we go, the more we discuss the factors related to urbanization, without forgetting its negative effects. Recently, public debate has focused on internal segregation within cities and housing-related factors, such as cost levels and, in particular, factors linked to energy and the environment,” write Sari Maunula and Kari…
Valio has been ranked among Finland’s ten most reputable companies ten times—that is, in every annual “ Reputation&Trust ” survey of the general public conducted by T-Media. Our Development Director, Riku Ruokolahti, interviewed Valio’s CEO, Annikka Hurmet, about reputation management and explored how a Finnish institution is built. Every Finn…
“Corporate responsibility has surely been a topic of discussion for as long as business itself has existed. The pursuit of one’s own interests without regard for moral and ethical rules or the expectations of others has always been viewed with suspicion, even if the actions themselves did not directly violate any laws,” write Nina Elomaa and Riku Ruokolahti in their book Mihin mainetta…
“We have a very clear understanding of our reputation, even without measuring it.” A REPUTATION DOES NOT ARISE in a vacuum; rather, it is formed in this world. It is built from small fragments—fragments that each represent a perspective related to the company. The ingredients for these perspectives are experiences and any previous…
In information warfare, the battle is fought in people’s minds, and democracy as a system is based on people’s minds. This is precisely why democracy and its institutions are particularly vulnerable when an information influencer strikes. An organization’s reputation, in turn, is shaped by the shared perceptions people hold about it. This article explores information and cyber influence from the attacker’s perspective…