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Panel Discussion at the Reputation&Trust

October 31, 2023October 31, 2023

Does image follow identity? We sought an answer to this question during a panel discussion led by our Development Director, Riku Ruokolahti, at ourReputation&Trust 2023 webinar. The panel discussion featured ProCom CEO Jarno Forssell, Posti’s Head of Brand, Communications, and Sustainability Anna Salmi, and communications consultant Antti Isokangas.

You can watch the panel discussion in the recording below.

Press Release: Fazer Named Finland’s Most Reputable Company of 2023 – Corporate Sustainability Perceptions Are on the Decline

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Reputation&Trust – Episode 9: What Makes a City Attractive?
May 29, 2026

In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….

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The social and health care sector’s reputation continues to improve in Finland – HUS saw the biggest improvement in its reputation
May 21, 2026May 26, 2026

Reputation and Trust Analytics’ Reputation&Trust survey of the social and healthcare sector indicates that the sector’s rise in reputation, which began last year, is continuing. Of the organizations surveyed, Coxa Hospital for Joint Replacement has the best reputation, and HUS saw the biggest improvement in its reputation. The overall reputation of the social and healthcare sector has been on a downward trend since the first year of the pandemic in 2020…

Read More The social and health care sector’s reputation continues to improve in Finland – HUS saw the biggest improvement in its reputation
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Reputation&Trust – Episode 8: How Did the Financial Sector Manage to Improve Its Reputation?
May 8, 2026May 13, 2026

In the eighth episode Reputation&Trust, Arno Ahosniemi, CEO of the Finnish Financial Services Association, and communications consultant Antti Isokangas discuss the reputation of the financial sector. Economic fluctuations are reflected in people’s perceptions of companies in the financial sector. Despite this, the financial sector’s reputation in Finland is now higher than ever. How do financial sector companies communicate? What is the significance of public discourse for the sector’s reputation?…

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The National Defense University's reputation reached record heights
May 8, 2026May 8, 2026

The National Defence University, which ranked first in Reputation and Trust Analytics’ Universities Reputation&Trust survey, achieved a record-breaking result. Hanken, meanwhile, was the biggest climber in this year’s survey. As in the previous year, the National Defence University, rated as Finland’s most reputable institution, received a reputation score of 3.82 in the Universities Reputation&Trust survey. Reputation&Trust five-point Reputation&Trust, an organization’s reputation…

Read More The National Defense University's reputation reached record heights
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Meet the experts at Reputation and Trust: Antti Pennala
May 8, 2026May 8, 2026

Head of the Data Team Hi there, who are you? I’m Antti, originally from Pihtipudas in Central Finland, from a small village called Elämäjärvi. It was over 15 kilometers from our place to the nearest store in the village center, so I got to grow up in the countryside and enjoy its lessons, like picking berries and riding tractors….

Read More Meet the experts at Reputation and Trust: Antti Pennala
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PowerPark is Finland's most renowned amusement park
May 8, 2026May 8, 2026

PowerPark was named Finland’s most reputable amusement park Reputation&Trust Amusement Parks Reputation&Trust conducted by Reputation and Trust Analytics. The survey also reveals that Finnish amusement parks have a better reputation as employers than the tourism and restaurant industry in general. PowerPark, which was named Finland’s most reputable amusement park, received a reputation score of 3.81 Reputation&Trust Amusement Parks Reputation&Trust. This indicates…

Read More PowerPark is Finland's most renowned amusement park

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