Amcham CEO Alexandra Pasternak-Jackson: “Reputation is one of the most important assets of any organization”
The first step anseende is to assess its current state. “Reputation is one of the most important assets of any organization,” summarizes Alexandra Pasternak-Jackson, CEO of Amcham Finland.
Amcham Finland is an international business network whose members are companies operating in Finland across various industries.
In Pasternak-Jackson’s experience, anseende is extremely important for an organization like Amcham. He points out that in order to manage reputation, one must first learn to understand it.
“And in order to understand your own reputation, you have to measure it. The first step anseende and understanding your reputation is to assess its current state,” says Pasternak-Jackson.
“For example, here at Amcham, we’ve always received a lot of recommendations and positive feedback from our members, but before we started measuring our reputation, we lacked actual data. It wasn’t until we had the data that we were able to use it as a tool.”
Pasternak-Jackson explains that the very first reputation study provided Amcham with practical guidelines for its work.
The positive feedback from our partners felt important. However, Amcham paid even more attention to the evaluations provided by other stakeholders.
“We consistently uphold the quality of our services and prioritize our members in our decision-making. It was great to see this reflected in the results.”
“However, the feedback from those who are not our members was particularly interesting. The results and data analytics highlighted clear areas for improvement, especially regarding interaction and transparency in governance. We need to be more active and open toward them. This is a challenge we’re happy to take on!”
According to Pasternak-Jackson, reputation management is an ongoing process that must be integrated into everything we do—and whose results are evident in everything we do.
“I admit that I underestimated anseende before we started managing it. Reputation management has really helped us succeed and achieve our goals.”
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Text: Anu Räsänen
Video production: Vesa Koivunen, Harri Leinikka, Tuuli Pohjola, and Riku Ruokolahti.
