News and current research from Reputation and Trust Analytics.
T-Media’s rapid international expansion and growth are moving into the next phase with the adoption of a new name: T-Media is now Reputation and Trust Analytics. The name reflects the company’s role as the leading organization in the Nordic countries specializing in measuring and analyzing organizational reputation. T-Media Oy has adopted a new name, Reputation and Trust…
Reputation And Trust Analytics headed to Almedalen, Sweden, in June 2025! Sweden’s political super week was held in Visby, Gotland, from June 23–27. Almedalen Week is Sweden’s most significant forum for social debate, bringing together influential decision-makers, experts, and visionaries. We participated in the event for the first time, taking part in a total of seven panel discussions together…
The “ Reputation&Trust 2025” survey of the health and social services sector, conducted by T-Media, reveals that the private sector’s reputation is stronger than that of the public sector in nearly all areas. The survey examined the reputation of a total of 43 organizations among Finns. The reputation of social and health care sector operators was studied in March–April 2025, and a total of 6,648 people responded to the survey…
In the “ Reputation&Trust 2025” survey of universities conducted by T-Media, LUT and the National Defense University share the top spot as the most prestigious universities. The University of Oulu saw the biggest rise in reputation. The survey examined the reputation of all Finnish universities among the general public. T-Media surveyed the universities’ reputations in February–March 2025, and a total of 2,146 Finns responded to the survey. Three…
T-Media surveyed the reputation of universities of applied sciences in February–March 2025. Oulu University of Applied Sciences (Oamk) and the Police University of Applied Sciences (Polamk) received the highest reputation ratings, although the differences in reputation between the institutions are remarkably small. The “ Reputation&Trust 2025” survey of universities of applied sciences examined both the reputation of all Finnish universities of applied sciences and the overall reputation of education at these institutions. A total of… responded to the survey.
Kuopio, perceived as a safe and pleasant place to live, has seen the greatest increase in its appeal among Finland’s ten largest cities. Tampere remains Finland’s most attractive city, while the Helsinki metropolitan area is more appealing to its residents than its reputation suggests. Attraction&Retention annual Attraction&Retention, which measures city perceptions, was conducted for the fifth time. In January and February, T-Media surveyed Finland’s ten largest cities…
In T-Media’s “ Reputation&Trust 2025” survey of vocational schools, the public’s perception of educational services remained high. However, upper secondary education is still perceived as having a stronger reputation than vocational education in Finland. Of the vocational schools surveyed, Luovi has the best reputation and was also the biggest climber in the rankings this year. The “ Reputation&Trust ” survey was conducted for the fourth time in the field of vocational education. T-Media…
In the webinar, we explored the reputation outlook for the MaRa sector based on our comprehensive research data. Elli Holappa, who was also named “Most People-Oriented Leader of the Year,” used the story of Jungle Juice Bar to explain how a positive employee experience supports anseende even in a turbulent operating environment. Joining the discussion were our Development Director Riku Ruokolahti and Jungle Juice Bar CEO Elli…
Help us shape the future of reputation advisory in the Nordics! Are you a driven sales professional with a passion for making a positive impact on society and data-driven consulting? Do you want to play a key role in expanding a Nordic market leader…
The “ Reputation&Trust ” survey of financial sector companies, conducted by T-Media, reveals that S-Bank is the company with the best reputation in the financial sector. Nordnet’s service crisis is not yet reflected in the results. A company’s reputation has a strong influence on Finns’ behavior, such as their level of trust in companies in the sector. The annual survey, conducted last December, was carried out among the general public…
Temu and Shein are the companies with the worst reputations across the Nordic countries, according to the “ Reputation&Trust ” survey conducted in Finland, Sweden, Norway, and Denmark. IKEA is a perennial favorite among Nordic consumers—Finnish companies with the best reputations lag far behind their Nordic counterparts. The list of well-regarded companies is topped by furniture giant IKEA, which appears on every list except Finland’s…
T-Media’s Employer Reputation Research in the social and healthcare sector Employer Reputation Research professionals in the field view the sector’s reputation as an employer critically. However, the reputations of individual organizations are rated highly among professionals. T-Media surveyed the reputation of social and healthcare organizations operating in Finland and the sector as a whole among professionals in November–December 2024. A total of…
Reputation&Trust-The fifth episode of the podcast focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s relationship with a company in crisis? The guests on this episode are Riku Ruokolahti from T-Media and Laura Manninen, a reporter for Talouselämä. This multi-part podcast series is hosted by Antti Isokangas, an experienced communications professional. …
Reputation&Trust ’s survey of shopping centers reveals that, on average, shopping centers have succeeded in improving their reputation among the public. The shopping centers with the best reputations are Mylly, Jumbo-Flamingo, and Mall of Tripla. Mylly has been the most reputable shopping center for the fifth year in a row. T-Media’s annual “ Reputation&Trust ” survey of shopping centers was conducted for the fifth time. The survey examined the public’s…
Reputation&Trust-The fourth episode of the podcast focuses on reputation and sustainability. How does a company’s sustainable operations affect its reputation? Can the “ Reputation&Trust ” survey also be used as a tool for sustainability work? The guests on this episode are Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Head of Development at T-Media. This multi-part podcast series is hosted by Antti, an experienced communications professional…
The topic of our annual “ Reputation&Trust ” webinar on public administration was citizens’ trust in public administration and government agencies, and its impact on our internal security. According to the 2024 “ Reputation&Trust ” survey on public administration, the most reputable organizations are the Finnish Border Guard and the FinnHEMS medical helicopter service. Also among the most reputable are the Emergency Response Center Agency and the Rescue Services. The police saw the greatest improvement in reputation….
Reputation&Trust- In the third episode of the podcast, the topic is the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. This multi-part podcast series is hosted by an experienced…
The Finnish Border Guard and the FinnHEMS medical helicopter service are the most reputable public administration organizations in the 2024 “ Reputation&Trust ” survey of public administration conducted by T-Media. The Emergency Response Center and the Rescue Services also rank among the top most reputable organizations. The police saw the biggest rise in reputation. The reputation of public administration organizations was surveyed in October–November 2024, and a total of 10,561 Finns responded to the survey. Among the top-ranked organizations…
T-Media surveyed Sweden’s companies with the best and worst reputations in 2024. Five new companies made it onto Sweden’s list of most reputable companies: Saab jumped straight to fourth place, tied with Apoteket. Tesla continues its rapid decline on the list of companies with the worst reputations, which is dominated this year by fast fashion. T-Media’s “ Reputation&Trust ” survey, conducted in Sweden, mapped out the corporate landscape of our neighboring country…