Reputation&Trust: Ways to Develop Responsible Business Practices
Reputation&Trust: Ways to Develop Responsible Business Practices
T-Media, a company specializing in market and opinion research, aims to help organizations develop responsible business practices. The company’s goal is to measure and develop organizations’ most valuable intangible assets—trust and reputation. T-Media has been operating in the field for over 20 years, and its services have been used by Finnish universities, startups, family businesses, and international publicly traded companies alike. In 2020, the company was ranked among Finland’s 100 most successful companies in a survey by Kauppalehti.
T-Media’s operations are based on interdisciplinary expertise and quality. The company brings together expertise in the technical, commercial, and artistic fields. Numerous organizations around the world have utilized their research. T-Media’s mission has been to connect universities, the business community, and students, helping students discover new areas of interest and helping companies attract the best employees. The company’s Head of Development is Riku Ruokolahti, who has been active in the field for three decades. T-Media is committed to listening to its customers and stakeholders, as well as analyzing and creating new solutions by combining academic research with practical experience and its own insights.
The journey to this point and plans for the future
T-Media’s journey to success began within the Finnish scientific community and through interdisciplinary collaboration. The company’s roots date back to 1997, when three students decided to start a business with the encouragement of Paavo Uros, the rector of TKK. Over the course of its journey, T-Media has conducted over 2,000 Reputation&Trust for its clients in 40 different countries. Its subsidiary, Third Rock Finland, has also emerged as a prominent advocate for responsible business practices in society.
T-Media has always been committed to quality and interdisciplinary expertise. They are authentic and curious about new developments, and they consistently focus on product development and analytics. Along the way, they have been supported by their co-owners, the Economic Information Agency TAT and Sanoma Media Finland. The latter acquired T-Media’s original media business in 2018, after which T-Media has been able to focus on its research activities. The company is entrepreneur-driven, and their work is guided by a shared focus, framework, and direction. T-Media aims to continue verifying the business impacts of reputation and to develop organizational leadership to be more sustainable for stakeholders and society.
In the future, T-Media plans to monitor its clients’ reputations across an increasing number of stakeholder groups and countries. The company relies on Reputation&Trust and a growing database, which enables more advanced analytics and impact assessment. Through ongoing dialogue with clients, T-Media strives to continually refine its expertise. With the company’s certified advisory team and first-class tools, they are able to measure, build, and grow their clients’ most valuable intangible assets—trust and reputation. The T-Media team consists of versatile experts from various fields, and their goal is to continuously develop and create more responsible business practices in Finland and around the world.