Reputation and Trust Analytics

MediaBarometer is a tool for developing media communications.

MediaBarometer is used to gauge journalists' perceptions of an organization's media communications and reputation.

A three-part study

In general, MediaBarometer helps us understand how journalists view and cover the organization being studied. In practice, an organization can use the findings of MediaBarometer to influence the amount and tone of its media coverage.

Awareness among journalists

Examines journalists' views on media communication in general and measures the organization's visibility among journalists.

Journalists' perceptions of media communication

On the other hand, it provides a very detailed insight into journalists’ perceptions of the organization’s operational media communications and how well they function.

Reputation and trust among journalists

We measure the reputation and trust level of the organization under review Reputation&Trustsurvey model.

MediaBarometer offers

Information on the organization's visibility among journalists
A comprehensive set of metrics that assesses how well an organization manages its media relations
The Media Communications Effectiveness Index, which measures the success of an organization’s media communications both overall and in comparison to other organizations
Understanding the organization’s reputation, expectations, and trust among journalists
Open feedback from journalists directly to the organization under investigation

Who is MediaBarometer suitable for?

MediaBarometer is designed and tailored for companies, public sector organizations, labor market organizations, and unions. The survey is intended for stakeholders interested in receiving feedback and improving their media communications.

Based on the results of MediaBarometer, an organization’s communications unit can assess how well it has succeeded in managing its media relations. For management, MediaBarometer provides a profile of how the company or organization and its activities are perceived by journalists.

Reputation and Trust Analytics

Would you like to learn more about how our research could benefit your organization?

Sari Maunula

Research Director, M.Sc. (Econ.)

+358 50 409 1543
sari.maunula@reptrust.com

Sari leads the research activities at Reputation and Trust Analytics. Sari has extensive and solid experience in brand and reputation research as well as employee surveys.

Understand your reputation. Build trust.

Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.