IN THE MEDIA
When Finns want to understand how trust and reputation are built, the media turns to us. Our research is regularly featured in Finland’s most widely read media outlets: Helsingin Sanomat, YLE, Kauppalehti, and Talouselämä. We provide measurable data on topics of social significance.
The media’s growing interest in our research tells us one thing: trust and reputation have become a permanent part of Finnish social discourse.
2026
— YLE: Tampere Holds Its Ground as Finland’s Most Attractive City – Kuopio Close on Its Heels
— Tamperelainen: Tampere is still Finland’s most attractive city, but Kuopio is already breathing down its neck
— SSS.fi: Turku saw the biggest rise in reputation among the largest cities – Tampere still remains unbeatable
— Verkkouutiset: Finland’s most attractive cities listed – Tampere at the top, Pori’s reputation declined
2025
— HS:Editorial: When controversy strikes, it’s often worth seeking the truth
— MTV:Study: NATO’s reputation is much higher in Norway than in Finland and Sweden
— YLE:These vocational colleges have the best and worst reputations
— Kaleva:Oulu rose to third place in a study on attractiveness – Oulu residents disagree
— KSML:The title of most attractive city goes to Pirkanmaa again
— YLE:Tampere remains Finland’s most attractive city
— HS:Temu and Shein’s reputation in the Nordic countries hits rock bottom
— Svenska Dagbladet: Temuand Shein have the worst reputation
— Nettavisen:Chinese e-commerce giants at the bottom in the Nordic region
— Senest:Temu and Shein are unpopular – but a well-known Danish company ranks even lower
2024
— Uusimaa:Trust in emergency services is even “unusually high by Nordic standards”
— Maaseudun Tulevaisuus:S Group, K Group, and Lidl get a clean bill of health
— Tekniikka&Talous:Caruna and Teboil near the top of a questionable list
— HBL:Finnish at the top and Chinese at the bottom of new list
— HS: The Finnish Ice Hockey Association’sreputation is crumbling – researcher issues strict demands regarding the values of the nation’s favorite sport
— YLE:Paralympic Committee shines in trust and reputation survey
— HS:Marimekko’s Tiina Alahuhta-Kasko is the best CEO
— Kauppalehti:The reputation of publicly traded companies has been measured, and the results are not flattering
— Ilkka-Pohjalainen: LUTis once again Finland’s most reputable university in the eyes of the public
— MTV:Finland’s most reputable university has been selected
— Yle:Tampere-based Coxa has once again won the reputation survey
— Yle:Tampere remains Finland’s most attractive city – Espoo saw the biggest increase in popularity
— HS:Espoo’s appeal is soaring – Here’s how locals explain the phenomenon
— Dagens industri Nyheter:A cold shower for H&M and Tesla – reputation plummets
— Dagens Juridik:Sweden’s highest and lowest-rated companies in 2023 – see the full list here
— Industri Nyheter:IKEA tops the ranking
— Turun Sanomat:Study – Mylly is Finland’s most reputable shopping center
2023
— Yle:Wellness sectors generally have a poor reputation
— Yle:Sports federations’ reputations on the decline: The Finnish Ice Hockey Association’s reputation is tarnished by ethical issues within the sport
— HS:Researcher points out unhealthy trends in ice hockey
— MTV:Study identifies Finland’s companies with the worst reputations – one firm receives an unusually low rating
— Aamulehti:Finns consider Fazer to be Finland’s most reputable company
— Uusi Suomi:Fortum “made it” onto the list of the worst-rated companies in Finland
— Tekniikka&Talous:LUT is Finland’s most reputable university in 2023 – Aalto and MPKK follow
— Arvopaperi: A singlefactor unites the stock market’s most reputable companies, according to a recent study
— HS:Kone remains the most reputable, while Fortum plummeted to the bottom of the list
— Yle:Coxa Hospital for Joint Replacement has the best reputation among healthcare organizations
— HS: According toReputation&Trust, Aava and Pikkujätti have the most satisfied customers
— Yle: Tamperewas ranked Finland’s most attractive city for the third time
— Kauppalehti: In the reputation survey, Redi remains at the bottom of the list
2022
— HS:Not even the harassment scandal could further tarnish the Olympic Committee’s reputation—the explanation is stark
— Talouselämä:Here are the listed companies with the best reputations – Nokia rose, while Fortum and Nokian Tyres saw their reputations decline
— MT:UPM’s reputation suffered from the strike earlier this year; Ponsse has the best image
— MTV Uutisaamu:Elevator company Kone is the most reputable listed company – Nokian Tyres’ reputation fell the most
— Arvopaperi: Nokiarose in the rankings of the most reputable listed companies – Kone’s reputation has withstood the drop in its share price
— HS:Kone is Finland’s most reputable listed company; Nokian Tyres’ reputation declined the most
— Rakennuslehti:No construction company achieved a good reputation – See the rankings of the top ten
— Kauppalehti:This Finnish city is now on the rise – A study ranked the largest cities
— Aamulehti:Tampere is once again Finland’s most attractive city: “We’re known for getting things done, not just talking about them”
— Talouselämä:The reputation of shopping centers has declined, but a surprise contender from Kannelmäki is bucking the trend
2021
— Yle:Finnish forest waste companies suspected of a pulp cartel—is their reputation ruined?
— HS:Investors consider tech company Revenio to have the best reputation among publicly traded companies
— Kauppalehti:What do others think of your investment portfolio? Test it with Kauppalehti’s portfolio calculator
— MTV Uutisaamu: Reputation drives investment decisions
— STT/Ilkka-Pohjalainen:Forestry machine manufacturer Ponsse named Finland’s most reputable company for the fourth year
— HS: Caruna is hated because it was greedy
— Talouselämä Tebatti: Hanna-MariAula: If you were to sell your reputation, you’d get more for it than you did a year ago
— HS Opinion:Helsinki is not considered a pleasant place to live
— Talouselämä:Tampere is Finland’s most attractive city, followed by Kuopio, according to a study
— Turun Seutusanomat:Mylly Shopping Center is Finland’s most reputable shopping center
2020
— Kauppalehti:These Are Finland’s Top 100 Companies
— HS Opinion:Residents, outsiders, and companies may view the city’s reputation in different ways
— Talouselämä: SannaMarin called on companies to take responsibility, but despite this, public trust in companies rose
— MTV:These factors can ruin a company’s reputation, reveals the author of a reputation study
— Kauppalehti:Nordea is no longer a bank with a bad reputation among Finns
— Kaleva:Oulu is falling far behind as an attractive college town among people under 30
— HS Opinion:There is still a need for a culture of compromise
2019
— HS:The care crisis has reshuffled the list of companies with the worst reputations: Esperi Care and Attendo have overtaken Kestoinhokit
— Yle:What do Facebook, Danske Bank, Posti, and Esperi Care have in common?
— Talouselämä:Crises in the care sector reflected in the Trust & Reputation survey
— Kauppalehti: Ponsseis Finland’s most reputable company – Care home operator Esperi Care at the bottom
— Yle: Ponsse’sgood reputation protects it from crises, says expert
2018
— Kauppalehti:Ponsse, which scoreda record highin the ranking, is Finland’s most prestigious company
— Yle: Ponsseis Finland’s most reputable company
— HS:A machine shop operating in a small village in Savo rose to become Finland’s most reputable company, surpassing Kone and Supercell
— MT:Ponsse rose to become Finland’s most reputable company—surpassing gaming company Supercell and elevator group Kone with record-breaking scores