Reputation and Trust Analytics
Our Commitment to Sustainability
Trust doesn't just happen.
It is earned through actions.
The same principle guides us as a research company: we uphold high ethical standards, operate transparently, and take responsibility for our work toward society, our clients, and the people we study.
Research Ethics and Data Protection
Ethical research is the foundation of our work, not an added bonus. All of our research adheres to international principles of research ethics, and when processing personal data, we comply with the EU General Data Protection Regulation (GDPR) and industry best practices.
The anonymity of respondents is non-negotiable for us—the data of individual respondents is never disclosed to the client or to third parties. Research results are reported solely as statistical aggregates.
Certified research activities
Inspecta Sertifiointi Oy has awarded Reputation and Trust Analytics Oy an ISO 20252:2019 certificatein recognition of its research service and production processes, as well as their development and management, in accordance with the standard.
As part of the audit, sample and data management as well as data processing were also reviewed in accordance with the standard.
The organization responsible for developing the standard isISO (the International Organization for Standardization). The goal of a company complying with the standard is the continuous development of services and the improvement of customer satisfaction.
Quality-certified research companies ensure that surveys are conducted ethically and that respondents’ rights are respected.
Social Impact
We study trust and reputation because we believe they are key drivers of a well-functioning society.
We openly publish our research findings, engage in public discourse, and provide information to support decision-making in both the private and public sectors. Collaboration with the media is an integral part of how we operate.
We have been in the industry for 29 years, and during that time we have produced over 3,700 studies that have helped hundreds of Finnish organizations understand and develop their stakeholder relationships.
WWF Green Office
We use theWWF Green Officeenvironmental management system and hold the corresponding certification, which demonstrates our commitment to environmental considerations in our work. We are committed to integrating environmental practices into the daily routine of our work community, both in the office and when working remotely.
Our Green Office goals
1. Science-based climate targets (SBT commitment)
2. Serving responsible and climate-friendly food
3. Reducing energy consumption in the office and while working remotely
4. Developing recycling infrastructure in the office
Climate Actions
Climate responsibility is an ongoing process for us. We regularly assess our operations and actively work to improve our practices. Our primary climate action has been to reduce emissions based on a comprehensive Scope 1–3 calculation starting in 2021.
The office has switched entirely to renewable energy, and recycling efforts have been stepped up.
In addition to offsetting our emissions, we have acquired our own carbon sink in Pudasjärvi: a total of 35 hectares of peatland.
Do you have questions about our sustainability practices?
We’d be happy to tell you more. Please contact us.
Harri Leinikka
+358 40 505 5001
harri.leinikka@reptrust.com
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