Reputation and Trust Analytics

Our sector-specific research in Finland builds our reputation year-round.

Our industry-specific research in Finland provides our clients with a broad perspective to support their organizations. We track reputation trends across the entire Finnish industry, delve into current trends, and compare the results with selected benchmarks. This creates a comprehensive picture of where your reputation stands in relation to others.

January

A Special Study on the Reputation of Vocational Schools

We have been studying the reputation of vocational schools as a whole since 2022. Any vocational school can participate in the survey to gain insight into its own reputation. You can read the results of the 2025 surveyhere.

February

Public Administration Media Barometer

We have been studying journalists’ perceptions and views of public sector organizations and their media communications for over 10 years. The project is carried out every other year.

A Special Study on the Reputation of Universities of Applied Sciences

We examined the reputation of Finnish universities of applied sciences as a separate research topic; this study has also been conducted since 2019.

Special Study on the Reputation of Universities

We have been studying the reputation of Finnish universities as a separate research area since 2019.

March

Special Study on the Reputation of the Social and Health Care Sector

We have been studying the reputation of social and healthcare organizations as a separate research area since 2016. We serve a wide range of organizations in the private, public, and third sectors. You can read about the 2025 study and its overall findingshere.

Organizations' Media Barometer

We have been studying journalists’ perceptions and views of organizations and their media communications for over 10 years. The project is carried out in odd-numbered years.

Special Study on Employer Reputation

Employer Reputation Research , conducted annually among experts in the technology and business sectors, Employer Reputation Research values related to working life and criteria for choosing an employer. As part of the same research project, we examine the views of both students in various fields of study and professionals regarding the organizations under review.

April

A Special Study on the Reputation of the Human Resources Services Industry

This is the fifth year we have been studying the reputation of companies in the human resources services sector as a separate research project. This allows us to identify the impact of the COVID-19 pandemic on the sector, as well as other changes that have taken place over time.

A Special Study on the Reputation of the Tourism and Restaurant Industry

We have been studying the reputation of the tourism and restaurant industry as a separate research initiative since 2018. In this round of research, industry stakeholders have the opportunity to focus specifically on responsibility and employer practices.

May

Special Study on the Reputation of the Construction Industry

We have been studying the reputation of the construction industry as a separate research area for six years now. Our first client relationships with industry players began in 2013.

Specialized Research on Consumer Retail

In this round of research, any business operating at the consumer interface can assess its reputation among consumers. It is possible to compare one’s own performance with that of other retailers.

A Special Study on the Reputation of the Design Industry

We have been researching the reputation of companies in the design sector for six years now. Our research collaboration also extends to working with the industry association SKOL ry.

Specialized Research on Publicly Traded Companies

Conducted in collaboration with the Finnish Shareholders' Association and the Finnish Stock Exchange Foundation, this study explores retail investors' perceptions of listed companies and their operations. In addition, the study highlights the factors that influence retail investors’ confidence as well as their willingness to invest in and recommend a company.

June

A Study of Companies with the Best and Worst Reputations

Reputation and Trust Analytics publishes an annual list of Finland’s 10 companies with the best and worst reputations. Companies in any industry can participate in the survey and compare themselves to the best in Finland.

August

Special Study on the Reputation of the Energy Sector

After studying companies in the energy sector for several years, we compiled our findings into a comprehensive research report for the first time in 2021.

Specialized Research on Well-being Areas

After the well-being districts began operations, we conducted our first sectoral review in 2023.

September

A Special Study on the Reputation of Organizations, Unions, and Associations

Any organization, federation, or association (such as a sports, cultural, or charitable organization, etc.) can participate in the survey to gain insight into its own reputation.

Special Study on the Reputation of the Chemical Industry

We have been studying the reputation of companies in the chemical industry as a separate research project since 2020. Reputation plays an exceptionally significant role in shaping people’s behavior in the chemical sector, which is why the industry association, the Chemical Industry Federation of Finland, also focuses systematically on reputation management.

Special Study on the Reputation of Central Organizations

We have been studying the reputation of central labor market organizations as a separate research project since 2019.

Specialized Tour of Amusement Parks

We monitor the building and development of amusement parks’ reputations as a distinct category each fall after the holiday season ends.

October

A Special Study on the Reputation of Public Administration Organizations

This year marks the sixth time we have conducted a separate study on the reputation of public sector organizations.

A Special Study on the Reputation of Shopping Malls

Every year, we survey the reputation and trust levels of Finland’s largest shopping centers.

Corporate Media Barometer

We have been studying journalists’ perceptions and views of Finnish companies and their media communications for over 10 years.

November

Special Study on the Reputation of the Food Industry

We have been systematically researching the reputation of food industry companies for four years now. This round of research allows us to delve deeper into the views of different age groups regarding these companies. Alko, Fazer, and Valio, among others, are satisfied clients of ours.

Employer Reputation in the Social and Health Care Sector

In 2023, we will conduct our first survey of social and health care professionals’ views on the sector as a whole.

December

Specialized Research in Finance

We have been researching the reputation of the financial sector and the organizations operating within it for several years. Both the Finnish Financial Services Association and the major players in the sector know us well: many of these organizations use our model not only at the executive management level but also at the board level.

The Appeal and Impact of Cities

We have developed our own "Attractiveness & Impact" research model for cities, which we launched in 2020. The cities of Kerava and Tampere were the first to partner with us.

Reputation and Trust Analytics

Would you like more information about our study?

Contact our expert directly or leave your contact information below, and we’ll get back to you soon!

Susanna Saarenpää

Specialist, BBA

+358 40 706 6019
susanna.saarenpaa@reptrust.com

Susanna assists our clients in launching and coordinating research projects and in applying the results.

Understand your reputation. Build trust.

Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.