Research Services – How to Improve T-Media
Market and opinion surveys: a path toward more sustainable leadership
T-Media is a Finnish research company whose goal is to help organizations develop their most valuable intangible assets: trust and reputation. We specialize in market and opinion research that provides valuable insights into the needs and expectations of an organization’s stakeholders. Our goal is to promote more sustainable organizational leadership that benefits both stakeholders and society as a whole.
T-Media’s origins lie in the Finnish scientific community. In 1997, our founders—Harri Leinikka, Petja Partanen, and Ari Nykänen—established the company with the vision of bringing together universities, the business community, and students. Our goal was to help students find interesting job opportunities and help companies find the best talent. From the very beginning, we have focused on high-quality content and research that can provide meaningful insights to organizations.
Research Activities and Success in Finland and Around the World
Over the course of our more than 20 years in business, we have conducted over 2,000 Reputation&Trust in more than 40 countries. We have served all of Finland’s universities, international publicly traded companies, Finnish family businesses, startups, and the public sector. In 2020, T-Media was ranked among Finland’s 100 most successful companies, which speaks to our strong position in the research sector.
T-Media’s research activities have always been characterized by a commitment to quality and interdisciplinary expertise. We are curious and open-minded when faced with new challenges, and we strive to remain at the forefront of development. We have invested in product development and analytics under various circumstances, including global crises. We also have a strong commitment to our customers and stakeholders, and we strive to create new value by combining the best practices of academic basic research with our own insights.
T-Media's Goals and Vision
The next step for T-Media is to focus more comprehensively and frequently on monitoring our clients’ reputations among stakeholders. We utilize Reputation&Trust and our expanding database, which enable advanced analytics and impact assessment. T-Media employees contribute their personalities and specialized expertise to our shared knowledge pool. Our family includes experts from many different fields who work together to create value for our clients.
Our company’s goal is to measure, build, and grow our clients’ most valuable intangible assets: trust and reputation. We offer first-class, continuously evolving tools and a certified team of consultants so that we can better meet our clients’ needs. Our goal is to be a pioneer in responsible business in Finland and around the world, and to contribute to sustainable organizational leadership.
T-Media’s journey has only just begun, and we are excited about the opportunities and projects ahead. We have confidence in our expertise and professional skills, and we are ready to tackle future challenges together with our clients. Together, we can build more sustainable organizations and make a positive impact on the world.