The Role of the Research Firm T-Media in the Development of Brand Research
T-Media's Role in the Development of Brand Research
T-Media is a Finnish research company specializing in market and opinion research. Our goal is to help organizations measure and develop their most valuable intangible assets: trust and reputation. We provide in-depth insights into organizational management and help organizations transition toward a more sustainable path for their stakeholders and society. Through our research, we make a comprehensive impact on the world.
T-Media has its roots in the Finnish scientific community and interdisciplinary research. The company was founded in 1997, driven by the enthusiasm of three students and encouraged by Paavo Urosen, the rector of TKK. The founders, Harri Leinikka, Petja Partanen, and Ari Nykänen, combined expertise in the fields of technology, business, and the arts, laying the foundation for the future Aalto University.
T-Media's contribution to the development of high-quality research
Quality and interdisciplinary expertise have always been core values at T-Media. We have always been authentic and curious about new things. Although we are a small company, we have invested heavily in product development and analytics during both good and challenging times. Our Head of Development, Riku Ruokolahti, has held leadership roles for three decades.
We listen closely to our clients and stakeholders. We analyze data and combine academic research with our own observations to identify best practices. Over our 20-plus years in business, we have conducted more than 2,000 Reputation&Trust in 40 different countries. Our clients have included all Finnish universities, respected Finnish family businesses, international publicly traded companies, industry associations, and the public sector.