Measure reputation and trust. Strengthen stakeholder relationships with data.
Reputation&Trust research model transforms reputation into structured, actionable information. Our research model is used by more than 200 organizations in 44 countries.
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Riku Ruokolahti at the “ Reputation&Trust ” Awards seminar: “Communication has never faced a paradigm shift quite like the one we’re seeing now”
Artificial intelligence emerged as a key theme at our “ Reputation&Trust ” Awards 2026 seminar on Tuesday, October 20. Among other topics, the seminar featured a discussion on how artificial intelligence…
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Elevator and escalator manufacturer Kone was ranked as Finland’s most reputable company—Tesla’s reputation began to rise in all the Nordic countries
In the " Reputation&Trust , 2026" survey conducted by Reputation and Trust Analytics, Kone was ranked as Finland's most reputable company, and it was also one of…
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Reputation&Trust-Podcast Episode 11: How AI Is Changing Reputation Management – Featuring Salla Ketola
Salla Ketola, the new CEO of Reputation and Trust Analytics, is a leading expert in data-driven management in Finland. She is also exactly the right person…
We measure how your stakeholders really perceive you.
Our experts help organizations understand and build their reputation and trust through data-driven analytics.
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A comprehensive range of research services
Our specialized expertise includes research services related to reputation and trust that have a direct impact on business operations.
Reputation&Trust
Reputation&Trust turns reputation into a concrete, measurable, and manageable competitive factor.
MediaBarometer
We use MediaBarometer to assess journalists' perceptions of the organization's media communications and reputation.
ESG perceptions
Comprehensively monitor public perceptions of the organization’s environmental and social responsibility.
Employer Reputation
By surveying current and potential job seekers, we gain a comprehensive picture of the organization’s employer brand.
Customer Survey
An accurate overview of the organization’s reputation among customers and key recommendations for action.
City Attraction&Retention
Measure regional vitality and the factors that influence people’s willingness to move to, stay in, and recommend the city.
What our customers say about us.
“Reputation is a good measure of responsibility. The connection between sustainability and reputation has been an important lesson. It is important to understand what affects reputation: analyses and correlations with stakeholder behavior. Reputation and responsibility are at the heart of sustainable business.”
“Maintaining and building trust is critical to our competitiveness and effectiveness, as well as to fostering collaboration and achieving shared results. The ‘ Reputation&Trust ’ model has helped us understand our customer relationships and partnerships in a holistic way.”
“Reputation and Trust Analytics taught us that emotions drive behavior and decision-making. Our reputation is built on our actions. In addition to the quality of our services and products, it is important to understand all the other factors that shape our stakeholders’ expectations.”
Understand your reputation. Build trust.
Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.