Author: Elina Seppä

News

Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, but so is every single company.”
November 21, 2025April 21, 2026

Stefan Wallin joined Reputation and Trust Analytics as a consulting partner in October. In our blog, he introduces himself and shares his thoughts on reputation and trust. Hi, Stefan! Who are you and where are you from? I’m Stefan Wallin, the son of a bookseller and a museum docent from Vaasa, and a recovering former politician. These days, I’m putting my 20…

Read More Stefan Wallin, Reputation and Trust Analytics’ new advisory partner: “As a politician, I was completely dependent on both reputation and trust, but so is every single company.”
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Supercell is Finland's most reputable company – Tesla's reputation is in sharp decline across the Nordic countries
October 3, 2025April 21, 2026

The “ Reputation&Trust , 2025” survey, conducted by Reputation and Trust Analytics (formerly T-Media), reveals that Supercell is Finland’s most reputable company. Ponsse came in second by a narrow margin, and Fazer took third place. The “ Reputation&Trust , 2025” survey was conducted in Finland from May to June 2025. A total of 10,899 Finns responded to the survey,…

Read More Supercell is Finland's most reputable company – Tesla's reputation is in sharp decline across the Nordic countries
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New email addresses for Reputation and Trust Analytics
September 1, 2025April 21, 2026

As we announced in early summer, our company’s new name is Reputation and Trust Analytics. In connection with the name change, we introduced new, more concise email addresses on September 1: etunimi.sukunimi@reptrust.com. The addresses @reputationandtrust.com and @reptrust-staging.fi-p.seravo.com, which have already become familiar to you, will continue to work. Our new name, Reputation and Trust Analytics Oy, reflects our company’s rapid…

Read More New email addresses for Reputation and Trust Analytics
News & Insights

The Trust Gap: Swedes trust the Armed Forces nearly twice as much as the Migration Agency
August 28, 2025April 22, 2026

A new study from Reputation and Trust Analytics shows that public trust in Swedish government agencies varies widely. The Swedish Armed Forces tops the list with a score of 4.01 on a five-point scale—nearly twice as high as the Swedish Migration Agency’s 2.08. Reputation and Trust Analytics has surveyed…

Read More The Trust Gap: Swedes trust the Armed Forces nearly twice as much as the Migration Agency
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Ponsse Named Most Reputable Public Company – Marimekko’s Tiina Alahuhta-Kasko Named Best CEO
August 22, 2025April 22, 2026

Ponsse is the most reputable publicly traded company among retail investors, according to the “ Reputation&Trust , 2025: Publicly Traded Companies” survey conducted by Reputation and Trust Analytics. Tiina Alahuhta-Kasko of Marimekko was rated the best CEO of a publicly traded company for the second time. Reputation and Trust Analytics studied the reputation of publicly traded companies operating in Finland from May to June 2025 in collaboration with the Finnish Stock Exchange Foundation and…

Read More Ponsse Named Most Reputable Public Company – Marimekko’s Tiina Alahuhta-Kasko Named Best CEO
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The reputation of the tourism and restaurant industry continues to rise after a dip – Heureka receives the highest reputation score
June 26, 2025April 22, 2026

The “ Reputation&Trust 2025” study of the travel and restaurant industry, conducted by Reputation and Trust Analytics, reveals that the industry’s reputation has continued to rise following a dip a couple of years ago. Among the organizations surveyed, Heureka has the best reputation, with a record-high reputation score this year. Reputation and…

Read More The reputation of the tourism and restaurant industry continues to rise after a dip – Heureka receives the highest reputation score
News & Insights

Reputation & Trust Defence 2025 Study: NATO’s reputation is stronger in Norway than in Finland and Sweden
June 25, 2025April 22, 2026

NATO enjoys a good reputation among the general public in Norway, but scores only moderately in Finland and Sweden. Finns and Swedes also trust the military alliance significantly less than Norwegians and would be less likely to support it in…

Read More Reputation & Trust Defence 2025 Study: NATO’s reputation is stronger in Norway than in Finland and Sweden
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Reputation&Trust: A Survey Conducted in the Nordic Countries: NATO’s Reputation in Norway Is Significantly Higher Than in Finland and Sweden
June 25, 2025April 22, 2026

NATO’s reputation is strong in Norway, but only moderate in Finland and Sweden. According to the “ Reputation&Trust ” survey conducted in the three Nordic countries, Finns and Swedes also trust the military alliance significantly less than Norwegians and would be less willing to support it in a crisis. The “ Reputation&Trust ” survey assessed NATO’s reputation in Finland, Sweden, and…

Read More Reputation&Trust: A Survey Conducted in the Nordic Countries: NATO’s Reputation in Norway Is Significantly Higher Than in Finland and Sweden
News & Insights

Nordic Reputation & Trust Study: Citizens in Finland, Sweden, and Norway Are Critical of Healthcare Organizations
June 24, 2025April 22, 2026

Reputation and Trust Analytics’ Reputation&Trust study on social and healthcare providers, conducted across three Nordic countries, reveals that Swedes are particularly critical of organizations that provide healthcare services. Among the countries studied, Norway is the only one where both private and public…

Read More Nordic Reputation & Trust Study: Citizens in Finland, Sweden, and Norway Are Critical of Healthcare Organizations
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Copenhagen is the most attractive of the Nordic capitals – safety is the main draw
June 19, 2025April 22, 2026

Attraction&Retention of Nordic cities examined the appeal and retention power of Helsinki, Stockholm, Copenhagen, and Oslo. Copenhagen emerged as the top capital city in the comparison among both current and potential residents. In a comparison of the capitals of Finland, Sweden, Denmark, and Norway, Copenhagen clearly emerged as the most attractive city among potential residents….

Read More Copenhagen is the most attractive of the Nordic capitals – safety is the main draw
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Copenhagen ranks as the most attractive of the Nordic capitals – safety is the top priority
June 19, 2025April 22, 2026

The Urban Attraction & Retention 2025 study of Nordic cities assessed the attractiveness and retention power of Stockholm, Helsinki, Copenhagen, and Oslo. Copenhagen is perceived as the best capital city in the comparison by both current and potential residents. In a comparison of the capital cities of Sweden, Finland, Denmark, and…

Read More Copenhagen ranks as the most attractive of the Nordic capitals – safety is the top priority
News & Insights

Swedish authorities are losing public trust – the Customs Service and the Tax Agency are bucking the trend
June 18, 2025April 22, 2026

A new study from Reputation and Trust Analytics shows that public confidence in Swedish government agencies is wavering. The Swedish Customs Service and the Swedish Tax Agency are two agencies bucking the trend in an increasingly scrutinized public sector. Reputation and Trust Analytics analyzes how reputation affects…

Read More Swedish authorities are losing public trust – the Customs Service and the Tax Agency are bucking the trend
News & Insights

Reputation & Trust Defence 2025 Study: Nordic defense companies score high on innovation but lag in governance
June 17, 2025April 22, 2026

Defense industry companies operating in the Nordic region generally enjoy a moderate or good reputation among the general public, according to the Reputation & Trust study conducted in Sweden, Norway, and Finland. Among the various aspects of reputation measured, the industry…

Read More Reputation & Trust Defence 2025 Study: Nordic defense companies score high on innovation but lag in governance
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Reputation&Trust: A Study of the Defense Industry in the Nordic Countries—High Marks for Innovation, Low Marks for Administrative Transparency
June 17, 2025April 22, 2026

According to the “ Reputation&Trust ” survey conducted in Finland, Sweden, and Norway, the reputation of companies operating in the defense industry among the general public is mostly moderate or good. Among the various dimensions of reputation, the sector receives its highest ratings for financial performance and innovation, while the defense industry is rated lowest for operational transparency and…

Read More Reputation&Trust: A Study of the Defense Industry in the Nordic Countries—High Marks for Innovation, Low Marks for Administrative Transparency
News & Insights

Set course for Almedalen! Reputation and Trust Analytics sets sail for Visby
May 28, 2025April 22, 2026

Reputation And Trust Analytics is heading to Almedalen, Sweden, in June 2025! The Swedish Politics Super Week will take place in Visby, Gotland, from June 23 to 27. Follow our journey at sea and our seminars remotely, or come along…

Read More Set course for Almedalen! Reputation and Trust Analytics sets sail for Visby
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" Reputation&Trust , 2025" Study on the Social and Health Care Sector: The Private Sector's Reputation Is Stronger Than That of the Public Sector
May 27, 2025April 22, 2026

The “ Reputation&Trust 2025” survey of the health and social services sector, conducted by T-Media, reveals that the private sector’s reputation is stronger than that of the public sector in nearly all areas. The survey examined the reputation of a total of 43 organizations among Finns. The reputation of social and health care sector operators was studied in March–April 2025, and a total of 6,648 people responded to the survey…

Read More " Reputation&Trust , 2025" Study on the Social and Health Care Sector: The Private Sector's Reputation Is Stronger Than That of the Public Sector
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The reputation of universities of applied sciences is strong – Oamk and Polamk are the most prestigious
May 6, 2025April 22, 2026

T-Media surveyed the reputation of universities of applied sciences in February–March 2025. Oulu University of Applied Sciences (Oamk) and the Police University of Applied Sciences (Polamk) received the highest reputation ratings, although the differences in reputation between the institutions are remarkably small. The “ Reputation&Trust 2025” survey of universities of applied sciences examined both the reputation of all Finnish universities of applied sciences and the overall reputation of education at these institutions. A total of… responded to the survey.

Read More The reputation of universities of applied sciences is strong – Oamk and Polamk are the most prestigious
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Kuopio, perceived as a safe and pleasant place to live, saw the biggest increase in its appeal – Tampere remains popular
April 2, 2025April 22, 2026

Kuopio, perceived as a safe and pleasant place to live, has seen the greatest increase in its appeal among Finland’s ten largest cities. Tampere remains Finland’s most attractive city, while the Helsinki metropolitan area is more appealing to its residents than its reputation suggests. Attraction&Retention annual Attraction&Retention, which measures city perceptions, was conducted for the fifth time. In January and February, T-Media surveyed Finland’s ten largest cities…

Read More Kuopio, perceived as a safe and pleasant place to live, saw the biggest increase in its appeal – Tampere remains popular
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The reputation of vocational education has held its ground in a challenging operating environment – Luovi is the most prestigious educational institution
March 26, 2025April 22, 2026

In T-Media’s “ Reputation&Trust 2025” survey of vocational schools, the public’s perception of educational services remained high. However, upper secondary education is still perceived as having a stronger reputation than vocational education in Finland. Of the vocational schools surveyed, Luovi has the best reputation and was also the biggest climber in the rankings this year. The “ Reputation&Trust ” survey was conducted for the fourth time in the field of vocational education. T-Media…

Read More The reputation of vocational education has held its ground in a challenging operating environment – Luovi is the most prestigious educational institution