Opinion polls as a marketing tool
T-Media – Trust and reputation as the foundation of our marketing
We are T-Media, a Finnish research firm dedicated to helping organizations measure and develop their most valuable intangible assets: trust and reputation. Over the course of our more than 20 years in business, we have conducted over 2,000 Reputation&Trust for our clients around the world. We are honored to serve a diverse client base that includes universities, startups, family businesses, and international publicly traded companies.
T-Media has its roots in the Finnish scientific community and interdisciplinary collaboration. Our founders’ expertise combines technical and business disciplines with the arts. Founded in 1997, T-Media began as the dream of three students to help universities, the business community, and engineering students connect. We have always focused on quality and interdisciplinary expertise, as well as product development and analytics. We listen to our clients and stakeholders, analyze, and create new solutions by combining the best practices of academic basic research with our own insights.
Opinion polls as a measure of marketing effectiveness
Opinion polls are an effective tool for supporting marketing efforts. They enable companies to gain valuable insights into customers’ opinions, needs, and expectations. Opinion polls can also help determine how customers view a company’s products and services compared to those of its competitors.
Research findings can help companies better target their marketing communications and offer their customers products and services that are precisely tailored to their needs. Opinion polls can also help companies identify areas for marketing improvement and enhance their brand reputation. Survey results can reveal the areas where a company is performing well and where there is room for improvement.
T-Media's experts and tools for building trust and reputation
T-Media’s strengths lie in our knowledgeable and versatile experts, as well as our first-class and constantly evolving tools. Trust and reputation are a company’s most valuable intangible assets, and we are committed to measuring and growing them. With the help of our certified consulting team, we can offer our clients measurement, construction, and development services based on academic research and best practices.
T-Media’s Reputation&Trust and our extensive database enable advanced analytics and impact assessment. We help our clients monitor their reputation among various stakeholders and in different countries. We provide them with information that enables them to steer their organizations toward more sustainable practices from the perspective of both stakeholders and society.
T-Media’s professionals are experts in various fields. Through a shared focus, framework, and direction, we work together to create new value and develop our clients’ most valuable asset. Together, we build trust and reputation both in Finland and around the world. The T-Media team includes historians, economists, data analysts, and many other experts who contribute their own insights and specialized skills to our shared knowledge base.
In partnership with T-Media, our clients can measure, build, and grow trust and reputation, and chart a more sustainable course for their organization’s leadership. Opinion polls and trust surveys are essential tools for supporting and developing marketing. We provide our clients with high-quality research data and analytics that help them succeed even better in competitive markets.