News

With this acquisition, T-Media is focusing even more strongly on developing the “ Reputation&Trust ” survey and providing reputation consulting, writes Harri Leinikka, CEO of T-Media. “Over the course of T-Media’s 20-year history, I have faced numerous decisions that have enabled the company to build lasting partnerships and create new business opportunities. The latest turning point in our company’s history is the employer branding services…”

Sanoma Media Finland is acquiring T-Media’s employer branding and talent attraction services and integrating them into Oikotie Jobs’ offering. The acquisition supports Sanoma’s growth strategy and strengthens Oikotie Jobs’ role as a comprehensive recruitment partner for companies. “Acquisitions that strengthen our current business are an essential part of our growth strategy. With this acquisition, we can serve Finnish recruiters…”

Ambition unites middle school and high school students—regardless of their educational level or where they study, they have a strong desire to enter the workforce. Decisions about further education seem particularly difficult for high school students. The findings come from the 2018 “When School Ends – Young People’s Future” report by T-Media and the Economic Information Agency TAT. In vocational…

By Hanna-Mari Aula, DSc (Econ), Senior Advisor, T-Media Dialogue is one of the eight factors that drive reputation and stakeholder support. The importance of listening to and understanding stakeholders will be emphasized more than ever. As contemporary society is characterized…

  The “Kansan Arvot 2017” survey conducted by T-Media and the Economic Information Office (TAT) shows that Finns’ confidence in the domestic private sector is at a record high. Seventy-five percent of citizens now say they trust Finnish companies. Appreciation for the business community has clearly grown over the past year. The business community has improved its standing, particularly…

Kevin Money, Distinguished Professor at Henley Business School, spoke to T-Media’s invited guests about the relationship anseende trust and anseende —as well as capuchin monkeys’ sense of justice…

Journalists trust Finnish companies more than professional and employer organizations, according to T-Media’s annual MediaBarometer survey…

The digitalization of the economy has made intangible assets, such as reputation, increasingly important in business. However, reputation is not an intrinsic value…

T-Media’s annual Reputation Awards took place again on September 28. We heard several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business. In his keynote speech, Jukka Kurttila from Finlayson… T-Media held its annual Reputation Awards on September 28, where several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business were presented…

T-Media’s annual “ Reputation&Trust ” survey reveals: Finland’s most reputable companies in 2017 are Kone, Supercell, and Ponsse. The results reflect Finns’ appreciation for technology companies…

The world of communications and marketing has embraced the era of content marketing with open arms. Content marketing is perhaps…The world of communications and marketing has discovered the joys of so-called content marketing. Content marketing often refers to…

This post is currently available in Finnish. Please see the original post here. Innovative software and gaming companies that embody a new management culture are climbing to the top of the list of the most reputable employers. The top spot is now held by the software company and stock market newcomer Vincit…

As I noted in my previous post, a company’s reputation is more powerful than its brand. This is demonstrated by the vast amount of data we have collected… A company’s reputation has gained the upper hand over its brand. This was evident in my previous post. It appears that a company’s reputation has a much greater impact on people’s willingness to buy than the product brand itself. This is supported by…