News and current research from Reputation and Trust Analytics.
The world of communications and marketing has embraced the era of content marketing with open arms. Content marketing is perhaps…The world of communications and marketing has discovered the joys of so-called content marketing. Content marketing often refers to…
This post is currently available in Finnish. Please see the original post here. Innovative software and gaming companies that embody a new management culture are climbing to the top of the list of the most reputable employers. The top spot is now held by the software company and stock market newcomer Vincit…
As I noted in my previous post, a company’s reputation is more powerful than its brand. This is demonstrated by the vast amount of data we have collected… A company’s reputation has gained the upper hand over its brand. This was evident in my previous post. It appears that a company’s reputation has a much greater impact on people’s willingness to buy than the product brand itself. This is supported by…
This post is currently available in Finnish. Please see the original post here. If the hostess of Niskavuori were to travel back in time a century in a time machine, what would she have to say about things here? Not even the most conservative observers could have predicted that even in the 2020s, one would still encounter a woman as a nurse and shake hands with a man as a manager…
This post is currently available in Finnish. Please see the original post here.
Interest in universities among high school students has grown over the past five years. At the same time, interest in studying at universities of applied sciences has been on the decline…
“For me, reputation is just a part of the brand,” said the brand head of the world’s largest steel producer at the end of his speech in Milan… “Reputation is just a part of the brand for me,” concluded the brand head of the world’s largest steel producer at the end of his speech in Milan.
This post is currently available in Finnish. Please see the original post here.
Gender strongly influences young people’s interest in different fields. This is highlighted in the study *When School Ends – Youth Future Report 2017* conducted by T-Media…
This post is currently available in Finnish. Please see the original post here
The hottest topic in the world of work right now revolves around new, flexible forms of work and light entrepreneurship. A dramatic turn of events occurred at the end of April when the Finnish Centre for Pensions announced that self-employed individuals would henceforth be treated as entrepreneurs…
A recent study shows that there would be plenty of people willing to take on gig work if the red tape were less burdensome. In the study, 20 percent of Finns admit to having worked under the table…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate effectively…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. Aula will focus on evidence-based communications and reputation advisory…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. In her work, Aula will focus particularly on analytics-based communications and reputation management consulting.
Trump’s rise to power has changed the public conversation: “alternative facts” and “fake news” have become familiar terms. The channels and tactics for influencing are changing…With Trump’s election and rise to power, “alternative facts” and “fake news” have become familiar terms. The methods and channels of influence are undeniably undergoing a transformation…
This summer, there are a record number of summer jobs available. That’s really great, but unfortunately, it doesn’t apply equally to all young people. Young people with disabilities and immigrant youth still have a hard time getting even that first summer job—even harder than those under 18, for whom finding a summer job is also a struggle.
This summer, there are a record number of summer jobs available. That’s really great, but unfortunately, it doesn’t apply equally to all young people. It’s still difficult for young people with disabilities and immigrant youth…
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency good at something, and where does this capability come from? And how do agencies leverage these capabilities?
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency excellent at something? Where does this capability stem from? And how is this capability currently being utilized…
Finns trust their political decision-makers and labor market organizations less than before. The Nation’s Values 2016 study indicates that the government has suffered the greatest loss of trust. In contrast, the police, the education system, and the healthcare system enjoy the highest levels of trust…Finns trust their political decision-makers and labor market organizations less than before. According to the 2016 National Values study, the government has suffered the greatest loss of trust over the past three years. The institutions that enjoy the highest level of trust among the public are…
T-Media announces the launch of the Responsible Summer Job 2017 campaign in Finland. The objective of the campaign is…Summer work experience increases interest in the working world. This is the view of 82 percent of respondents to the Responsible Summer Job 2016 campaign survey…
Kone is the most reputable company in Finland, according to the latest edition of T-Media’s annual Reputation & Trust survey. The other two organizations in the top three are Supercell and Fazer. A comparison of data over several years reveals a downward trend in trust toward companies in Finland. In T-Media’s annual “ Reputation&Trust ” survey, Kone holds the top spot as Finland’s most reputable company—Supercell and Fazer round out the top three. Research data spanning several years reveals a significant downward trend in the level of trust in Finnish companies…
T-Media Expands into Communications Consulting: T-Media Relations specializes in reputation management consulting based on research and analytics. Jirimiko Oranen will serve as the CEO of the new subsidiary.
Only 15 percent of middle school students and 17 percent of high school students know for sure what kind of work they want to do in the future. This increased uncertainty and lack of information are particularly evident in the popularity of gap years among high school students. A quarter of high school students plan to take a gap year after finishing their studies, according to a recent survey titled “When School Ends.” The main reason…