What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of the moral economy?
[Introduction in Finnish below]
Over the past few years, we have witnessed an unprecedented convergence of global events—the turmoil caused by the pandemic and geopolitical tensions—which have raised new ethical considerations and challenged our trust in businesses and organizations—and the future.
The Global Alliance began seeking answers to this question using research data on reputation and trust collected in the Nordic countries. In this video, Harri Leinikka, CEO of T-Media, will share his recommendations for leadership and communications based on this data. This video was produced for the Global Alliance for Public Relations and Communications Management’s Ethics Month in February 2023.
Presenter
Harri Leinikka has over 25 years of experience in reputation management, extensive knowledge of sustainability, and a proven track record in developing metrics to build stakeholder trust. Harri is the CEO and founder of T-Media Oy, an evidence-based reputation advisory firm established in 1997.
Kia Haring, Member of the GA Board and Head of Communications, Sustainability, Brand, and Marketing at TietoEvry, is responsible for the overall global #EthicsMonth Program. More information on Ethics Month. #EthicsMonth #EthicsMatter
The unprecedented combination of global events in recent years—from the upheaval caused by the pandemic to geopolitical tensions—has heightened demands for ethics and morality and challenged our trust in societal institutions and the future.
What kinds of companies and organizations will thrive in this new era of the ethical economy—and how can they earn the trust of their stakeholders?
We sought answers to these questions based on Reputation&Trust Nordic Reputation&Trust. Harri Leinikka, CEO of T-Media, shares insights on leadership and communication based on the survey.
The video was released as part of the Global Alliance Ethics Month content series, an initiative of the Global Alliance—the umbrella organization for communications associations worldwide—produced by Kia Haring, a member of the Global Alliance Board and Head of Communications and Sustainability at Tietoevry.
