Why do some cities attract new residents and keep them there—while others don’t?
Attraction&RetentionThe study answers this question: it measures the regional vitality of cities as well as the factors that influence people’s desire to move to the area, stay there, and recommend it to others.
What Attraction&Retention ?
The city’s vitality score is based on six categories: economic vitality, community spirit, environment, location, services, and cost structure.
The model examines how different stakeholders perceive the area as a place to live—what impressions they have of its sense of community, accessibility, service offerings, and cost of living. These perceptions directly shape the city’s appeal and ability to retain residents.
Attraction must be earned.
Once the drivers of vitality, strengths, and areas for development have been identified, systematic work is required—for which Attraction&Retention and our experts provide clear guidelines.
According to our research, improved regional vitality strengthens residents’ trust and commitment, increases positive word-of-mouth, and boosts the area’s appeal in the eyes of both job seekers and companies—including those already operating in the area and those considering relocating there.
Interested?
We’ll design a research package tailored specifically to your needs. Contact us—we’d be happy to tell you more!
Attraction&Retention and Research Findings
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Reputation&Trust – Episode 9: What Makes a City Attractive?
In the ninth episode Reputation&Trust, Mari Vaattovaara, Professor of Urban Geography at the University of Helsinki, analyzes the results Attraction&Retention and shares her views on how a city’s reputation can and should be developed. A city’s attractiveness—that is, its ability to draw people and businesses—has a direct impact on its prosperity and the well-being of its residents….
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Tampere remains Finland's most attractive city – Kuopio is hot on its heels
Reputation and Trust Analytics’ Attraction&Retention study reveals that Tampere remains Finland’s most attractive city.
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Copenhagen is the most attractive of the Nordic capitals – safety is the main draw
Attraction&Retention of Nordic cities examined the appeal and retention power of Helsinki, Stockholm, Copenhagen, and Oslo. Copenhagen emerged as the top capital city in the comparison among both current and potential residents. In a comparison of the capitals of Finland, Sweden, Denmark, and Norway, Copenhagen clearly emerged as the most attractive among potential residents….
Would you like more information Attraction&Retention?
Contact our expert!
Andrei Sergeyev
+358 50 3030 204
andrei.sergejeff@reptrust.com
Understand your reputation. Build trust.
Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.