This post is currently available in Finnish. Please see the original post here. Innovative software and gaming companies that embody a new management culture are climbing to the top of the list of the most reputable employers. The top spot is now held by the software company and stock market newcomer Vincit…
As I noted in my previous post, a company’s reputation is more powerful than its brand. This is demonstrated by the vast amount of data we have collected… A company’s reputation has gained the upper hand over its brand. This was evident in my previous post. Ethics appear to have a much greater impact on people’s willingness to buy than the product brand itself. This is supported by…
This post is currently available in Finnish. Please see the original post here. If the hostess of Niskavuori were to travel back in time a century in a time machine, what would she have to say about things here? Not even the most conservative observers could have predicted that even in the 2020s, we would still be seeing a woman as a nurse and a man as a manager…
This post is currently available in Finnish. Please see the original post here.
Interest in universities among high school students has grown over the past five years. At the same time, interest in studying at universities of applied sciences has been on the decline…
“For me, reputation is just a part of [the] brand,” said the brand head of the world’s largest steel producer at the end of his speech in Milan… “Reputation is just a part of the brand for me,” concluded the brand head of the world’s largest steel producer at the end of his speech in Milan.
This post is currently available in Finnish. Please see the original post here.
Gender strongly influences young people’s interest in different fields. This is highlighted in the study *When School Ends – Youth Future Report 2017* conducted by T-Media…
This post is currently available in Finnish. Please see the original post here
The hottest topic in the world of work right now revolves around new, flexible forms of work and light entrepreneurship. A dramatic turn of events occurred at the end of April when the Finnish Centre for Pensions announced that self-employed individuals will henceforth be treated as entrepreneurs…
A recent study shows that there would be plenty of people willing to take on gig work if the red tape were less burdensome. In the study, 20 percent of Finns admit to having worked off the books…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate effectively…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. Aula will focus on evidence-based communications and reputation advisory…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. In her role, Aula will focus particularly on analytics-based communications and reputation management consulting.
Trump’s rise to power has changed the public conversation: “alternative facts” and “fake news” have become familiar terms. The channels and tactics used to influence public opinion are changing… With Trump’s election and rise to power, “alternative facts” and “fake news” have become familiar terms. The methods and channels used to influence public opinion are undeniably undergoing a transformation…
This post is currently available in Finnish; please see the original post here.
This summer, there are a record number of summer jobs available. That’s really great, but unfortunately, it doesn’t apply equally to all young people. Young people with disabilities and immigrant youth still face difficulties…
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency good at something, and where does this capability come from? And how do agencies leverage these capabilities?
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency excellent at something? Where does this capability stem from? And how is this capability currently being utilized…
We’re living in crazy times. What does this mean for corporate brand reputation in 2017? Here are our five tips on what to watch out for…
We’re living in crazy times. What does this mean for corporate brand reputation in 2017? Here are our five tips on what to watch out for…
Finns trust their political decision-makers and labor market organizations less than before. The Nation’s Values 2016 study indicates that the government has suffered the greatest loss of trust. In contrast, the police, the education system, and the healthcare system enjoy the highest levels of trust…Finns trust their political decision-makers and labor market organizations less than before. According to the Nation’s Values 2016 study, the government has suffered the greatest loss of trust over the past three years. The institutions that enjoy the highest level of trust among the public are…
T-Media announces the launch of the Responsible Summer Job 2017 campaign in Finland. The objective of the campaign is…Summer work experience increases interest in the working world. This is the view of 82 percent of respondents to the Responsible Summer Job 2016 campaign survey…
Kone is the most reputable company in Finland, according to the latest edition of T-Media’s annual Reputation & Trust survey. The other two organizations in the top three are Supercell and Fazer. A comparison of data over several years reveals a downward trend in trust toward companies in Finland. Reputation&Trust T-Media’s annual Reputation&Trust, Kone holds the top spot as Finland’s most reputable company—Supercell and Fazer round out the top three. Research data spanning several years reveals a significant downward trend in the level of trust placed in Finnish companies…
A significant body of recent research indicates that reputation has become a major business driver. As such, it requires attention and investment in areas such as governance, innovation, CSR, HR, and integrated marketing…
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T-Media Expands into Communications Consulting: T-Media Relations specializes in reputation management consulting based on research and analytics. Jirimiko Oranen will serve as CEO of the new subsidiary.