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Reputation and Trust Analytics
  • The reputation of vocational education has held its ground in a challenging operating environment – Luovi is the most prestigious educational institution
    News

    The reputation of vocational education has held its ground in a challenging operating environment – Luovi is the most prestigious educational institution

    March 26, 2025April 22, 2026

    In T-Media’s “ Reputation&Trust 2025” survey of vocational schools, the public’s perception of educational services remained high. However, upper secondary education is still perceived as having a stronger reputation than vocational education in Finland. Of the vocational schools surveyed, Luovi has the best reputation and was also the biggest climber in the rankings this year. The “ Reputation&Trust ” survey was conducted for the fourth time in the field of vocational education. T-Media…

    Read More The reputation of vocational education has held its ground in a challenging operating environment – Luovi is the most prestigious educational institutionContinue

  • Recording of the webinar: "What Will Be the Starting Point for the Travel and Hospitality Industry as It Heads Toward 2025?"
    News

    Recording of the webinar: "What Will Be the Starting Point for the Travel and Hospitality Industry as It Heads Toward 2025?"

    March 19, 2025

      In the webinar, we explored the reputation outlook for the MaRa sector based on our comprehensive research data. Elli Holappa, who was also named “Most People-Oriented Leader of the Year,” used the story of Jungle Juice Bar to explain how a positive employee experience supports anseende even in a turbulent operating environment. Joining the discussion were our Development Director Riku Ruokolahti and Jungle Juice Bar CEO Elli…

    Read More Recording of the webinar: "What Will Be the Starting Point for the Travel and Hospitality Industry as It Heads Toward 2025?"Continue

  • We Are Looking for a Sales Professional
    News

    We Are Looking for a Sales Professional

    March 18, 2025November 4, 2025

    Help us shape the future of reputation advisory in the Nordics! Are you a driven sales professional with a passion for making a positive impact on society and data-driven consulting? Do you want to play a key role in expanding a Nordic market leader…

    Read More We Are Looking for a Sales ProfessionalContinue

  • S-Bank is the most reputable bank in the financial sector – its good reputation shields Nordnet during the crisis
    News

    S-Bank is the most reputable bank in the financial sector – its good reputation shields Nordnet during the crisis

    March 5, 2025March 4, 2025

      The “ Reputation&Trust ” survey of financial sector companies, conducted by T-Media, reveals that S-Bank is the company with the best reputation in the financial sector. Nordnet’s service crisis is not yet reflected in the results. A company’s reputation has a strong influence on Finns’ behavior, such as their level of trust in companies in the sector. The annual survey, conducted last December, was carried out among the general public…

    Read More S-Bank is the most reputable bank in the financial sector – its good reputation shields Nordnet during the crisisContinue

  • Trust Survey in the Grocery Retail Sector: ICA Loses Ground While Willys and Lidl Gain Ground
    News & Insights

    Trust Survey in the Grocery Retail Sector: ICA Loses Ground While Willys and Lidl Gain Ground

    February 21, 2025April 22, 2026

    A new study from Reputation and Trust Analytics reveals a clear shift in the Swedish grocery retail sector. ICA, long considered the industry’s most reputable player, is losing ground and has fallen to fourth place. At the same time, discount chains such as Willys and Lidl are strengthening their positions. Willys tops the list…

    Read More Trust Survey in the Grocery Retail Sector: ICA Loses Ground While Willys and Lidl Gain GroundContinue

  • The most and least reputable Nordic companies studied – Temu and Shein at the bottom
    News & Insights

    The most and least reputable Nordic companies studied – Temu and Shein at the bottom

    February 18, 2025November 6, 2025

    Temu and Shein are among the least reputable companies in all the Nordic countries, according to the Reputation&Trust study conducted in Sweden, Norway, Finland, and Denmark. IKEA is a perennial favorite among Nordic consumers. The list of companies with a good reputation is…

    Read More The most and least reputable Nordic companies studied – Temu and Shein at the bottomContinue

  • Study of the Nordic countries' most and least reputable companies – Temu and Shein at the bottom
    News

    Study of the Nordic countries' most and least reputable companies – Temu and Shein at the bottom

    February 18, 2025February 25, 2025

    Temu and Shein are the companies with the worst reputations across the Nordic countries, according to the “ Reputation&Trust ” survey conducted in Finland, Sweden, Norway, and Denmark. IKEA is a perennial favorite among Nordic consumers—Finnish companies with the best reputations lag far behind their Nordic counterparts. The list of well-regarded companies is topped by furniture giant IKEA, which appears on every list except Finland’s…

    Read More Study of the Nordic countries' most and least reputable companies – Temu and Shein at the bottomContinue

  • In the social and health care sector, interesting job duties and a sense of purpose attract workers—yet the sector as a whole suffers from a poor employer reputation
    News

    In the social and health care sector, interesting job duties and a sense of purpose attract workers—yet the sector as a whole suffers from a poor employer reputation

    January 30, 2025January 29, 2025

      T-Media’s Employer Reputation Research in the social and healthcare sector Employer Reputation Research professionals in the field view the sector’s reputation as an employer critically. However, the reputations of individual organizations are rated highly among professionals. T-Media surveyed the reputation of social and healthcare organizations operating in Finland and the sector as a whole among professionals in November–December 2024. A total of…

    Read More In the social and health care sector, interesting job duties and a sense of purpose attract workers—yet the sector as a whole suffers from a poor employer reputationContinue

  • Reputation&Trust-podcast – Episode 5: Reputation Crises
    News

    Reputation&Trust-podcast – Episode 5: Reputation Crises

    January 22, 2025January 22, 2025

      Reputation&Trust-The fifth episode of the podcast focuses on reputation crises. How does a company end up in a reputation crisis? How does it recover from the crisis? What is the media’s relationship with a company in crisis? The guests on this episode are Riku Ruokolahti from T-Media and Laura Manninen, a reporter for Talouselämä. This multi-part podcast series is hosted by Antti Isokangas, an experienced communications professional. …

    Read More Reputation&Trust-podcast – Episode 5: Reputation CrisesContinue

  • Mylly Shopping Center Named the Most Prestigious for the Fifth Consecutive Year – Shopping Centers Have Strengthened Their Position in Consumers’ Minds
    News

    Mylly Shopping Center Named the Most Prestigious for the Fifth Consecutive Year – Shopping Centers Have Strengthened Their Position in Consumers’ Minds

    January 10, 2025January 7, 2025

      Reputation&Trust ’s survey of shopping centers reveals that, on average, shopping centers have succeeded in improving their reputation among the public. The shopping centers with the best reputations are Mylly, Jumbo-Flamingo, and Mall of Tripla. Mylly has been the most reputable shopping center for the fifth year in a row. T-Media’s annual “ Reputation&Trust ” survey of shopping centers was conducted for the fifth time. The survey examined the public’s…

    Read More Mylly Shopping Center Named the Most Prestigious for the Fifth Consecutive Year – Shopping Centers Have Strengthened Their Position in Consumers’ MindsContinue

  • Reputation&Trust-podcast – Episode 4: Reputation and Responsibility
    News

    Reputation&Trust-podcast – Episode 4: Reputation and Responsibility

    January 8, 2025May 13, 2026

      Reputation&Trust-The fourth episode of the podcast focuses on reputation and sustainability. How does a company’s sustainable operations affect its reputation? Can the “ Reputation&Trust ” survey also be used as a tool for sustainability work? The guests on this episode are Nina Elomaa, Head of Sustainability at S Group, and Riku Ruokolahti, Head of Development at T-Media. This multi-part podcast series is hosted by Antti, an experienced communications professional…

    Read More Reputation&Trust-podcast – Episode 4: Reputation and ResponsibilityContinue

  • Recording of the " Reputation&Trust , 2024" Webinar for Public Administration
    News

    Recording of the " Reputation&Trust , 2024" Webinar for Public Administration

    December 5, 2024December 5, 2024

      The topic of our annual “ Reputation&Trust ” webinar on public administration was citizens’ trust in public administration and government agencies, and its impact on our internal security. According to the 2024 “ Reputation&Trust ” survey on public administration, the most reputable organizations are the Finnish Border Guard and the FinnHEMS medical helicopter service. Also among the most reputable are the Emergency Response Center Agency and the Rescue Services. The police saw the greatest improvement in reputation….

    Read More Recording of the " Reputation&Trust , 2024" Webinar for Public AdministrationContinue

  • Reputation&Trust-podcast – Episode 3: The Reputation of Public Administration
    News

    Reputation&Trust-podcast – Episode 3: The Reputation of Public Administration

    December 4, 2024May 13, 2026

      Reputation&Trust- In the third episode of the podcast, the topic is the reputation of public administration. How does the reputation of public administration organizations differ from that of private companies? How can and should reputation be used as a management tool in public organizations? Guests include Nina Laakso, Senior Advisor at T-Media, and Timo Laitinen, former Director General of the State Treasury. This multi-part podcast series is hosted by an experienced…

    Read More Reputation&Trust-podcast – Episode 3: The Reputation of Public AdministrationContinue

  • The Border Guard and the medical helicopter service are the most reputable public sector organizations – the Police are the biggest climber
    News

    The Border Guard and the medical helicopter service are the most reputable public sector organizations – the Police are the biggest climber

    December 4, 2024December 18, 2024

      The Finnish Border Guard and the FinnHEMS medical helicopter service are the most reputable public administration organizations in the 2024 “ Reputation&Trust ” survey of public administration conducted by T-Media. The Emergency Response Center and the Rescue Services also rank among the top most reputable organizations. The police saw the biggest rise in reputation. The reputation of public administration organizations was surveyed in October–November 2024, and a total of 10,561 Finns responded to the survey. Among the top-ranked organizations…

    Read More The Border Guard and the medical helicopter service are the most reputable public sector organizations – the Police are the biggest climberContinue

  • Sweden's Best and Worst-Rated Companies in 2024 – Saab Climbs to the Top, Fast Fashion Remains at the Bottom
    News

    Sweden's Best and Worst-Rated Companies in 2024 – Saab Climbs to the Top, Fast Fashion Remains at the Bottom

    December 2, 2024December 4, 2024

      T-Media surveyed Sweden’s companies with the best and worst reputations in 2024. Five new companies made it onto Sweden’s list of most reputable companies: Saab jumped straight to fourth place, tied with Apoteket. Tesla continues its rapid decline on the list of companies with the worst reputations, which is dominated this year by fast fashion. T-Media’s “ Reputation&Trust ” survey, conducted in Sweden, mapped out the corporate landscape of our neighboring country…

    Read More Sweden's Best and Worst-Rated Companies in 2024 – Saab Climbs to the Top, Fast Fashion Remains at the BottomContinue

  • Saab tops the reputation rankings, fast fashion at the bottom – Sweden’s highest and lowest-rated companies in 2024
    News & Insights

    Saab tops the reputation rankings, fast fashion at the bottom – Sweden’s highest and lowest-rated companies in 2024

    November 28, 2024April 22, 2026

      Five new companies have entered the top rankings, with Saab flying straight into fourth place alongside Apoteket. Tesla continues its rapid descent down the bottom of the list, which this year is dominated by “fast fashion.” Ikea remains in first place after five years of surveys…

    Read More Saab tops the reputation rankings, fast fashion at the bottom – Sweden’s highest and lowest-rated companies in 2024Continue

  • Reputation&Trust-podcast – Episode 2: Reputation and Communication
    News

    Reputation&Trust-podcast – Episode 2: Reputation and Communication

    November 20, 2024November 20, 2024

      Reputation&Trust-In the second episode of the podcast, the topic is reputation and communication. What does an organization’s reputation reveal about the success and failure of its communication efforts? How can reputation measurement become a tool for communication management and practical implementation? The guests on the “Reputation and Communication” episode are Riku Ruokolahti, Development Director at T-Media, and representatives from ProCom, an organization for communication professionals…

    Read More Reputation&Trust-podcast – Episode 2: Reputation and CommunicationContinue

  • Reputation&Trust Recording of the Awards 2024 Webinar
    News

    Reputation&Trust Recording of the Awards 2024 Webinar

    November 9, 2024November 13, 2024

    We once again recognized the most reputable companies at our annual “ Reputation&Trust ” Awards webinar. According to our “ Reputation&Trust ” survey, the most reputable companies among Finns in 2024 are KONE, Fazer, and Ponsse. KONE received a reputation score of 3.95, Fazer 3.93, and Ponsse 3.90. The study used a five-point rating scale from 1 to 5. You can watch the webinar in the recording below….

    Read More Reputation&Trust Recording of the Awards 2024 WebinarContinue

  • Reputation&Trust-podcast – Episode 1: What is the “ Reputation&Trust ” study?
    News

    Reputation&Trust-podcast – Episode 1: What is the “ Reputation&Trust ” study?

    November 6, 2024November 6, 2024

      What is the “ Reputation&Trust ” study? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust The “ ” podcast discusses how reputation and trust are measured and how the results of these measurements help organizations improve their competitiveness. The first episode…

    Read More Reputation&Trust-podcast – Episode 1: What is the “ Reputation&Trust ” study?Continue

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  • Reputation&Trust Research Model
  • Research Services
    • Reputation&Trust Study
    • ESG perceptions
    • City Attraction&Retention
    • MediaBarometer
    • Employer Reputation
    • Stakeholder Surveys
    • Customer Survey
    • Specialized Studies
  • Insights and Information
    • Views
    • How to Communicate About Your Reputation Results?
    • A Handbook on Reputation (in Finnish)
    • Book: "Why do we need to be reputable?" (In Finnish)
  • News
    • News
    • Events
    • Almedalen
  • About us
    • People
    • Join our team
    • Reputation and Trust Analytics in the Media
    • Our Commitment to Sustainability
      • Privacy Policy
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    • Contact Information
  • EN
    • FI
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    • NO
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