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Reputation and Trust Analytics
  • SEO

    Enhancing credibility through ESG optimization

    May 29, 2024November 4, 2025

    Understanding ESG Optimization Environmental, Social, and Governance (ESG) optimization is becoming a crucial factor for businesses seeking to enhance their credibility. ESG criteria are a set of standards for a company’s operations that socially conscious investors use to screen potential…

    Read More Enhancing credibility through ESG optimizationContinue

  • SEO

    Boost Your Brand with Reputation Research

    May 29, 2024November 4, 2025

    Understanding the Importance of Reputation Research In today’s digital age, a brand’s reputation can make or break its success. Consumers are more informed and connected than ever before. They rely heavily on online reviews, social media, and other digital platforms…

    Read More Boost Your Brand with Reputation ResearchContinue

  • SEO

    Build trust through brand reputation monitoring

    May 29, 2024November 4, 2025

    Understanding the Importance of Brand Reputation In today’s digital age, brand reputation is more crucial than ever. Consumers have access to a wealth of information at their fingertips, and they often rely on online reviews and social media to make…

    Read More Build trust through brand reputation monitoringContinue

  • SEO

    How Do Reviews Affect Brand Reputation?

    May 29, 2024November 4, 2025

    The Power of Positive Reviews Positive reviews can significantly enhance a brand’s reputation. When customers share their positive experiences, it builds trust and credibility. Potential customers often rely on these reviews to make informed decisions. A high volume of positive…

    Read More How Do Reviews Affect Brand Reputation?Continue

  • SEO

    The Difference Between Brand Reputation and Company Reputation

    May 29, 2024November 4, 2025

    Understanding Brand Reputation Brand reputation refers to the perception and image that consumers have of a specific product or service offered by a company. It is shaped by various factors, including customer experiences, marketing efforts, and public relations activities. A…

    Read More The Difference Between Brand Reputation and Company ReputationContinue

  • SEO

    Company Reputation in the Age of Transparency

    May 29, 2024November 4, 2025

    In today’s digital age, transparency has become a cornerstone of business operations. Companies can no longer hide behind closed doors. The age of transparency demands openness, honesty, and accountability. At Reputation&Trust Analytics, we understand the importance of maintaining…

    Read More Company Reputation in the Age of TransparencyContinue

  • SEO

    The Link Between Brand Reputation and Sales

    May 29, 2024November 4, 2025

    In today’s competitive market, brand reputation is more crucial than ever. A strong reputation can significantly impact a company’s sales, customer loyalty, and overall success. At Reputation&Trust Analytics, we understand the intricate relationship between brand reputation and sales. This blog…

    Read More The Link Between Brand Reputation and SalesContinue

  • SEO

    What Role Does Social Media Play in Brand Reputation?

    May 29, 2024November 4, 2025

    In today’s digital age, social media has become an indispensable tool for businesses. It plays a crucial role in shaping and maintaining brand reputation. At Reputation&Trust Analytics, we understand the importance of leveraging social media to build a positive brand…

    Read More What Role Does Social Media Play in Brand Reputation?Continue

  • In the social and health care sector, organizations have a better reputation than the sector as a whole
    News

    In the social and health care sector, organizations have a better reputation than the sector as a whole

    May 24, 2024May 23, 2024

      In the “ Reputation&Trust 2024” survey of the social and health care sector conducted by T-Media, the organizations with the best reputations in the sector are Coxa Joint Replacement Hospital, Pikkujätti, and the Finnish Allergy, Skin, and Asthma Federation. Attendo’s reputation has grown the most among those surveyed. The reputation of organizations in the social and health care sector was surveyed in March–April 2024, and a total of 5,942 Finns responded to the survey. Three…

    Read More In the social and health care sector, organizations have a better reputation than the sector as a wholeContinue

  • The image of a strong state is built through a responsible, trustworthy, and well-managed government
    News

    The image of a strong state is built through a responsible, trustworthy, and well-managed government

    May 13, 2024May 15, 2024

      Citizens’ trust in government organizations is essential to the future of our democratic welfare society, writes Nina Laakso, senior advisor at T-Media. T-Media’s “ Reputation&Trust ” study on public administration organizations showed that citizens need a strong government in these times. At the top of the study’s rankings are organizations responsible for internal and external security: the Emergency Response Center Agency and…

    Read More The image of a strong state is built through a responsible, trustworthy, and well-managed governmentContinue

  • Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership
    News

    Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and Leadership

    April 23, 2024April 24, 2024

      “In sustainability management, it is extremely important to pay attention to both sustainability performance and the sustainability image that a company or organization projects,” says Nina Elomaa, Head of Sustainability at S Group. Riku Ruokolahti, Head of Development at T-Media, has co-authored a chapter with Elomaa in the book *Why Do We Need Reputation?* on ESG, reputation, and…

    Read More Nina Elomaa and Riku Ruokolahti: ESG, Reputation, and LeadershipContinue

  • Reputation Success Story: CEO Turkka Kuusisto Sheds Light on the Record-Breaking Rise in Reputation of Finland’s Leading Postal Service, Posti
    News & Insights

    Reputation Success Story: CEO Turkka Kuusisto Sheds Light on the Record-Breaking Rise in Reputation of Finland’s Leading Postal Service, Posti

    April 16, 2024November 4, 2025

    Riku Ruokolahti, Development Director at Reputation and Trust Analytics, interviewed Turkka Kuusisto, CEO of Posti, Finland’s leading postal service. The 385-year-old company achieved Finland’s largest measured increase in reputation in 2023: how has a deep understanding of data helped management in…

    Read More Reputation Success Story: CEO Turkka Kuusisto Sheds Light on the Record-Breaking Rise in Reputation of Finland’s Leading Postal Service, PostiContinue

  • Perceptions of vocational education have improved—the Tampere Adult Education Center (TAKK) is the most prestigious
    News

    Perceptions of vocational education have improved—the Tampere Adult Education Center (TAKK) is the most prestigious

    March 27, 2024March 27, 2024

      The “ Reputation&Trust 2024” survey of vocational schools, conducted by T-Media, reveals that the Tampere Adult Education Center (TAKK) is the most prestigious vocational school. The SASKY Education Consortium saw the biggest rise in reputation. This is the third time the survey has been conducted in the field of vocational education, and it examined the reputation of vocational education in general as well as that of 30…

    Read More Perceptions of vocational education have improved—the Tampere Adult Education Center (TAKK) is the most prestigiousContinue

  • Espoo Is the City That Has Seen the Greatest Increase in Its Appeal – Tampere Remains the Top City Among the Largest Cities
    News

    Espoo Is the City That Has Seen the Greatest Increase in Its Appeal – Tampere Remains the Top City Among the Largest Cities

    March 19, 2024March 18, 2024

      Espoo has seen the greatest increase in its appeal among Finland’s ten largest cities. Tampere remains Finland’s most attractive city, while Jyväskylä and Kuopio are tied for second place. In January, T-Media surveyed potential and current residents of Finland’s ten largest cities to gauge their views on the cities’ appeal…

    Read More Espoo Is the City That Has Seen the Greatest Increase in Its Appeal – Tampere Remains the Top City Among the Largest CitiesContinue

  • IKEA is Sweden's most reputable company; Tesla takes the biggest hit
    News & Insights

    IKEA is Sweden's most reputable company; Tesla takes the biggest hit

    March 14, 2024November 6, 2025

      IKEA remains the most reputable company in Sweden. The Chinese clothing company Shein ranks last. This is according to the latest study by Reputation and Trust Analytics, which reveals how Swedes rate companies’ reputations….

    Read More IKEA is Sweden's most reputable company; Tesla takes the biggest hitContinue

  • IKEA is once again Sweden's most reputable company, while Tesla has seen the biggest drop in reputation
    News

    IKEA is once again Sweden's most reputable company, while Tesla has seen the biggest drop in reputation

    March 14, 2024March 13, 2024

      IKEA is once again the undisputed number one in Sweden in terms of reputation, while the Chinese clothing company Shein ranks last, according to the “ Reputation&Trust ” survey conducted by T-Media in Sweden. Tesla has seen the biggest drop in reputation. Spotify, which was second on the list last year, has seen the second-biggest drop and now shares…

    Read More IKEA is once again Sweden's most reputable company, while Tesla has seen the biggest drop in reputationContinue

  • Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”
    News

    Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”

    March 11, 2024May 13, 2026

      Riku Ruokolahti, Head of Development at T-Media, interviewed Turkka Kuusisto, CEO of Posti, who is moving to Finnair. Posti achieved Finland’s biggest rise in reputation in 2023: how did it manage this leap in reputation, and what kind of legacy will Turkka leave behind as he moves on to his new employer? Research shows that Posti has enjoyed four anseende years anseende and…

    Read More Turkka Kuusisto explains the background to Posti’s rise in reputation: “We set out to develop Posti together, guided by a shared vision and purpose”Continue

  • S-Bank is the most prestigious bank in the financial sector
    News

    Nordnet, S-Bank, and OP Group are well-respected companies in the financial sector

    February 29, 2024February 29, 2024

      The “ Reputation&Trust ” survey of financial sector companies, conducted by T-Media, reveals that the financial sector’s most reputable organizations are Nordnet, S-Bank, and OP Group. The survey, conducted in December, was carried out among the general public, and the companies surveyed were organizations in the financial sector. A total of 26 financial sector organizations were surveyed in this round. Among the organizations surveyed were…

    Read More Nordnet, S-Bank, and OP Group are well-respected companies in the financial sectorContinue

  • More and more shopping centers in Finland have a good reputation
    News

    More and more shopping centers in Finland have a good reputation

    February 8, 2024February 5, 2024

      A record number of shopping centers have joined the ranks of those with a good reputation. For the fourth year in a row, the Mylly Shopping Center in Raisio holds the top spot. Mall of Tripla saw the biggest rise in reputation. T-Media’s annual “ Reputation&Trust ” survey of shopping centers was conducted for the fourth time. The survey examined the public’s views and usage patterns regarding Finland’s ten largest shopping centers…

    Read More More and more shopping centers in Finland have a good reputationContinue

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  • Reputation&Trust Research Model
  • Research Services
    • Reputation&Trust Study
    • ESG perceptions
    • City Attraction&Retention
    • MediaBarometer
    • Employer Reputation
    • Stakeholder Surveys
    • Customer Survey
    • Specialized Research in Finland
  • Insights and Information
    • Views
    • How to Communicate About Your Reputation Results?
    • A Handbook on Reputation (in Finnish)
    • The book *Why Do We Need Fame?*
  • News
    • News
    • Events
    • Almedalen
  • About us
    • People
    • Join our team
    • Reputation and Trust Analytics in the Media
    • Our Commitment to Sustainability
      • Privacy Policy
    • Media Library
    • Our Customers
    • Contact Information
  • EN
    • FI
    • SV