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Reputation and Trust Analytics
  • What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of the moral economy?
    News

    What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of the moral economy?

    February 27, 2023February 28, 2023

      [Introduction in Finnish below] Over the past few years, we have witnessed an unprecedented convergence of global events—the turmoil caused by the pandemic and geopolitical tensions—which have raised new ethical considerations and challenged our trust in businesses…

    Read More What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of the moral economy?Continue

  • Shopping centers have a better reputation than ever and have succeeded in meeting people's expectations
    News

    Shopping centers have a better reputation than ever and have succeeded in meeting people's expectations

    February 2, 2023February 27, 2023

      Reputation&Trust of shopping centers conducted by T-Media shows that anseende of shopping centers anseende overall: shopping centers have succeeded in meeting people’s changing expectations in the wake of the COVID-19 pandemic. Ideapark in Seinäjoki saw the greatest improvement in its reputation. anseende trust levels of Finland’s largest shopping centers were surveyed for the third consecutive year. More shopping centers than ever before…

    Read More Shopping centers have a better reputation than ever and have succeeded in meeting people's expectationsContinue

  • IKEA has regained its status as Sweden's most reputable company, while Shein is the least reputable
    News

    IKEA has regained its status as Sweden's most reputable company, while Shein is the least reputable

    February 1, 2023February 1, 2023

      The Reputation&Trust survey of Swedish companies, conducted by T-Media, reveals that the most reputable companies in Sweden are IKEA, Spotify, and Google. The survey examined the reputation of a total of 30 companies among Swedes. The companies’ reputations were surveyed in October–November 2022, and a total of 3,755 Swedes responded to the survey. The top three…

    Read More IKEA has regained its status as Sweden's most reputable company, while Shein is the least reputableContinue

  • Nina Elomaa and Riku Ruokolahti – ESG, Reputation, and Leadership: No One Wants to Do Business with Crooks
    News

    Nina Elomaa and Riku Ruokolahti – ESG, Reputation, and Leadership: No One Wants to Do Business with Crooks

    February 1, 2023May 13, 2026

    “Corporate responsibility has surely been a topic of discussion for as long as business itself has existed. The pursuit of one’s own interests without regard for moral and ethical rules or the expectations of others has always been viewed with suspicion, even if the actions themselves did not directly violate any laws,” write Nina Elomaa and Riku Ruokolahti in their book Mihin mainetta…

    Read More Nina Elomaa and Riku Ruokolahti – ESG, Reputation, and Leadership: No One Wants to Do Business with CrooksContinue

  • We donated 10,000 euros to Ukraine through the Finnish Red Cross
    News

    We donated 10,000 euros to Ukraine through the Finnish Red Cross

    December 20, 2022December 22, 2022

      For several years now, we have been collecting donations for charity from interviews conducted as part of our decision-maker surveys. This year, our focus was on Ukraine, to which we donated a total of 10,000 euros through the Finnish Red Cross. In some of our interview surveys, we offer respondents the opportunity to donate their response fee to a charitable organization. In such cases, we make the donation on the respondent’s behalf to the organization of their choice. The organizations we support…

    Read More We donated 10,000 euros to Ukraine through the Finnish Red CrossContinue

  • Recording of the " Reputation&Trust in Public Administration Reputation&Trust " Webinar
    News

    Recording of the " Reputation&Trust in Public Administration Reputation&Trust " Webinar

    December 15, 2022December 16, 2022

      On Independence Day, we published the results of the Public Administration Reputation&Trust survey. In our final webinar of the year on Wednesday, December 14, we took a closer look at the actions driving positive changes in reputation. You can watch the entire webinar below:  During the webinar, we congratulated the Border Guard and the Rescue Services as Finland’s most reputable public administration organizations. We also congratulated…

    Read More Recording of the " Reputation&Trust in Public Administration Reputation&Trust " WebinarContinue

  • S-Bank is the most reputable bank in the financial sector – its good reputation shields Nordnet during the crisis
    News

    Citizens value safety: The Border Guard and the Rescue Services are the most reputable organizations in the public sector

    December 5, 2022January 12, 2023

      T-Media’s Reputation&Trust of public administration reveals that the organizations with the best reputations in 2022 are the Border Guard and the Rescue Services. The reputation of the Ministry of Defense and the Finnish Defense Forces, which ensure security, rose to record levels. T-Media surveyed the reputation of public administration organizations in October 2022, and a total of 9,583 Finns responded to the survey. Sharing the top spot…

    Read More Citizens value safety: The Border Guard and the Rescue Services are the most reputable organizations in the public sectorContinue

  • Highlights from the Reputation&Trust Awards in photos and a webinar recording
    News

    Highlights from the Reputation&Trust Awards in photos and a webinar recording

    November 17, 2022December 15, 2022

      On Wednesday, November 16, 2022, we honored Finland’s most prestigious companies for the tenth time. At the same time, we celebrated the 25th anniversary of T-Media and the 10th anniversary of Reputation&Trust. The event was held at the seaside Swedish-Finnish cultural center in Hanasaari. You can watch the full webinar recording below:  Reputation&Trust conducted by T-Media mapped the reputation of companies operating in Finland for the tenth…

    Read More Highlights from the Reputation&Trust Awards in photos and a webinar recordingContinue

  • Supercell has once again been named Finland's most prestigious company
    News

    Supercell has once again been named Finland's most prestigious company

    November 16, 2022January 31, 2023

      The Reputation&Trust conducted by T-Media assessed the reputation of companies operating in Finland for the tenth time. The survey reveals that the companies with the best reputations in 2022 are Supercell, Ponsse, and KONE, with Tietoevry as the year’s rising star. New additions to the list of companies with poor reputations include Teboil, Kärkkäinen, Hesburger, and Fortum. T-Media investigated in Finland…

    Read More Supercell has once again been named Finland's most prestigious companyContinue

  • Nina Laakso: Citizens are calling for greater transparency and better leadership in the operations of Finnish sports organizations
    News

    Nina Laakso: Citizens are calling for greater transparency and better leadership in the operations of Finnish sports organizations

    November 8, 2022November 8, 2022

      T-Media’s Reputation&Trust examined Finns’ perceptions and views of major sports organizations. The reputation of the sports organizations surveyed ranged from good to poor, writes Nina Laakso, Senior Advisor at T-Media. T-Media’s Reputation&Trust survey of the organizational sector was conducted again this fall. This time, the study also examined, more extensively than before…

    Read More Nina Laakso: Citizens are calling for greater transparency and better leadership in the operations of Finnish sports organizationsContinue

  • Webinar: Listed Companies Through the Eyes of Finnish Retail Investors 2022
    News

    Webinar: Listed Companies Through the Eyes of Finnish Retail Investors 2022

    October 4, 2022November 17, 2022

      On Thursday, September 29, the results of the “Listed Companies Through the Eyes of Finnish Retail Investors” survey were unveiled during a live webinar held at the stunning facilities of the Finnish Nature Center Haltia. You can watch the full webinar recording below.  T-Media’s Reputation&Trust Listed Companies survey was conducted in collaboration with the Finnish Stock Exchange Foundation and the Finnish Shareholders’ Association. The survey examined 81 companies listed on the Helsinki Stock Exchange…

    Read More Webinar: Listed Companies Through the Eyes of Finnish Retail Investors 2022Continue

  • Responsibility and strong leadership have a significant influence on the investment decisions of individual investors
    News

    Responsibility and strong leadership have a significant influence on the investment decisions of individual investors

    September 29, 2022September 28, 2022

      T-Media’s extensive Reputation&Trust shows that the reputation of publicly traded companies is declining on average. Data from the survey’s 24,353 company evaluations reveals the strong influence of corporate responsibility and leadership on investment decisions. In collaboration with the Finnish Shareholders’ Association and the Finnish Foundation for Share Promotion, T-Media surveyed private investors’ views on the reputation of Finland’s 81 largest listed companies. The results reveal…

    Read More Responsibility and strong leadership have a significant influence on the investment decisions of individual investorsContinue

  • SRV is the company that has seen the biggest rise in reputation among the ten largest companies in the construction sector
    News

    SRV is the company that has seen the biggest rise in reputation among the ten largest companies in the construction sector

    September 21, 2022September 22, 2022

    Lujatalo is the most reputable of the ten largest companies in the construction industry, while SRV is the one that has seen the biggest rise in reputation among the top ten. Pohjola Rakennus received the highest score on the ESG index, which assesses corporate responsibility. T-Media’s annual Construction Industry Reputation&Trust survey examined Finns’ perceptions and views of industry players among the general public. Of the ten largest construction companies in Finland and…

    Read More SRV is the company that has seen the biggest rise in reputation among the ten largest companies in the construction sectorContinue

  • Riku Ruokolahti: The Maturity anseende
    News

    Riku Ruokolahti: The Maturity anseende

    September 21, 2022

      “We have a very clear understanding of our reputation, even without measuring it.” A REPUTATION DOES NOT ARISE in a vacuum; rather, it is formed in this world. It is built from small fragments—fragments that each represent a perspective related to the company. The ingredients for these perspectives are experiences and any previous…

    Read More Riku Ruokolahti: The Maturity anseendeContinue

  • The Wharton Mortars Softball Tournament Celebrates Teamwork
    News

    The Wharton Mortars Softball Tournament Celebrates Teamwork

    August 16, 2022

    Colleagues from T-Media, the cybersecurity firm Silverskin, and the marketing data company Supermetrics faced off once again in the annual Wharton Mortars pesäpallo tournament. This year, T-Media took home the tournament trophy. The tournament, held in summertime Suomenlinna, got off to a spectacular start when a 17th-century cannon boomed on the sandy field of Susisaari. Behind the historic blast was Helsinki’s Wanha Waruswäci, who…

    Read More The Wharton Mortars Softball Tournament Celebrates TeamworkContinue

  • Changes in the reputation of companies in the travel and restaurant industry: Sodexo has risen from the ranks of those with a poor reputation, while Hesburger’s reputation has plummeted
    News

    Changes in the reputation of companies in the travel and restaurant industry: Sodexo has risen from the ranks of those with a poor reputation, while Hesburger’s reputation has plummeted

    August 9, 2022April 22, 2026

    T-Media’s Reputation&Trust survey of the tourism and restaurant industry examined Finns’ views and perceptions of organizations in the sector as well as the industry as a whole. The survey shows that anseende industry’s anseende , which had been on an upward trend for anseende years, has begun to decline. The reputation of the tourism and restaurant industry has fallen to 3.24 (on a scale from one…

    Read More Changes in the reputation of companies in the travel and restaurant industry: Sodexo has risen from the ranks of those with a poor reputation, while Hesburger’s reputation has plummetedContinue

  • The reputation of the social and health care sector is on the decline – Esperi Care saw the biggest improvement in its reputation
    News

    The reputation of the social and health care sector is on the decline – Esperi Care saw the biggest improvement in its reputation

    June 15, 2022June 15, 2022

    T-Media’s annual Reputation&Trust of the social and health care sector examined the public’s perceptions and views of organizations in the sector. The survey reveals that the sector’s overall reputation is declining. T-Media has been studying the social and health care sector as a separate research area since 2016. The six-year follow-up period reveals that the reputation of organizations in the social and health care sector has…

    Read More The reputation of the social and health care sector is on the decline – Esperi Care saw the biggest improvement in its reputationContinue

  • Pekka Harjunkoski to strengthen T-Media’s research expertise
    News

    Pekka Harjunkoski to strengthen T-Media’s research expertise

    May 23, 2022April 20, 2023

    T-Media’s research capabilities were strengthened in May when Pekka Harjunkoski, a veteran of customer and stakeholder research, joined the company as a consultant. Before joining T-Media, Pekka Harjunkoski served as research director at a customer and market research firm, where he developed the company’s research operations. Pekka has solid and diverse experience in data collection, analysis…

    Read More Pekka Harjunkoski to strengthen T-Media’s research expertiseContinue

  • At the "Morning at the Core" event, a discussion on corporate responsibility: ESG metrics can be managed and measured
    News

    At the "Morning at the Core" event, a discussion on corporate responsibility: ESG metrics can be managed and measured

    May 23, 2022May 23, 2022

    The theme of ProCom’s “Aamu ytimessä” event was corporate responsibility and the investment world’s sustainability term, ESG. Riku Ruokolahti from T-Media, Sari Kuvaja from Third Rock, and Nina Elomaa from S Group discussed how a company’s ESG image can be managed and what challenges and opportunities are associated with communicating it. Today’s corporate responsibility terminology…

    Read More At the "Morning at the Core" event, a discussion on corporate responsibility: ESG metrics can be managed and measuredContinue

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  • Reputation&Trust Model
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  • Insights and Information
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