T-Media’s research capabilities were strengthened in May when Pekka Harjunkoski, a veteran of customer and stakeholder research, joined the company as a consultant. Before joining T-Media, Pekka Harjunkoski served as research director at a customer and market research firm, where he developed the company’s research operations. Pekka has solid and diverse experience in data collection, analysis…
The theme of ProCom’s “Aamu ytimessä” event was corporate responsibility and the investment world’s sustainability term, ESG. Riku Ruokolahti from T-Media, Sari Kuvaja from Third Rock, and Nina Elomaa from S Group discussed how a company’s ESG image can be managed and what challenges and opportunities are associated with communicating it. Today’s corporate responsibility terminology…
In information warfare, the battle is fought in people’s minds, and democracy as a system is based on people’s minds. This is precisely why democracy and its institutions are particularly vulnerable when an information influencer strikes. An organization’s reputation, in turn, is shaped by the shared perceptions people hold about it. This article explores information and cyber influence from the attacker’s perspective…
Nina Laakso (Ph.D. in Economics), an expert in leadership, ethical conduct, and corporate responsibility, will join T-Media as a Senior Advisor on May 1. Nina previously served as Research Director at the Finnish Center for Ethics in Sports (SUEK). T-Media’s team of experts is growing stronger as we welcome Nina Laakso, Ph.D. in Economics, to assist our clients. SUEK ry’s…
Inspecta Sertifiointi Oy has awarded T-Media Oy an ISO 20252:2019 certificate in recognition of its research service and production processes, as well as their development and management, in accordance with the standard. As part of the audit, sample and data management as well as data processing were also reviewed in accordance with the standard. “Monitoring and improving quality are at the heart of what we do…”
For the second year in a row, Tampere remains Finland’s most attractive city, with Kuopio a clear second. Lahti has seen the greatest improvement in its ranking and appeal. In T-Media’s “Attractiveness & Impact” survey of the ten largest cities, people are taking a more critical view of changes in their living environment. The most important factors contributing to a city’s attractiveness are a sense of community in residential areas and safety-related…
Avanza, a Swedish company specializing in online stock trading, has overtaken IKEA—which had held the title of Sweden’s most reputable company for several years—according to the latest “ Reputation&Trust ” survey. Attendo, PostNord, Ryanair, and chicken meat producer Kronfågel were rated as the companies with the poorest reputations. The survey examined Swedes’ views on the country’s most and least reputable companies. The companies recognized as the most reputable in the previous survey…
T-Media’s “ Reputation&Trust ” survey, which focuses on companies in the financial sector, revealed that the reputation of financial organizations is significantly linked to the level of support shown by Finns. The most reputable organization in the survey is S-Bank. The survey, conducted at the turn of the year, was carried out among the general public, and the companies surveyed were organizations in the financial sector. A total of 26 financial sector companies were surveyed in this round…
Elina Melgin, an experienced communications professional, Ph.D., and adjunct professor, has been appointed Senior Advisor at T-Media. Melgin will begin her new role in the fall of 2022. Melgin, who has long served as CEO of the communications professionals’ network ProCom ry and Oy, has announced that she will step down from her current position by the end of August. “My departure from the role of CEO at ProCom…
Kesko CEO Mikko Helander shared his thoughts with T-Media anseende at a publicly traded company. At Kesko, reputation management is carried out as part of strategy implementation; trust and reputation are systematically measured across multiple stakeholder groups, and the results are reported all the way up to Kesko’s Board of Directors. “It is fair to say that today, anseende has become even more pronounced,…
We conducted our own “ Reputation&Trust ” survey among our customers to understand how we are perceived in their eyes. The survey was carried out using the “ Reputation&Trust ” in-depth model in late 2021. The results revealed that our reputation and the level of trust we inspire among our customers are excellent. Our customers rated our overall reputation as excellent (4.07 on a scale of 1–5). The survey identified our operations as the strongest aspect of our reputation…
The first event of T-Media’s anniversary year focused anseende of ESG and anseende on a company’s shareholder value, investor behavior, customer recommendations, and workforce availability. The entire event is available as a recording below. [button url=”https://www.webcasting.fi/esg-ja-yhtion-maine-kestavan-kasvun-ja-omistaja-arvon-rakentajana/” size=”btn-md” style=”btn-primary” target=””]Watch the webinar recording[/button] [button url=”/wp-content/uploads/2022/02/ESG_and_Reputation_webinar_02022022_presentation_materials.pdf” size=”btn-md” style=”btn-secondary” target=””]Download the webinar presentation materials[/button] Boyden’s…
A study conducted by T-Media on the reputation of shopping centers revealed that Raisio’s Mylly is once again the most highly regarded of the largest shopping centers. The Helsinki-based Kaari shopping center has improved its reputation the most since last year. The reputation of Finland’s largest shopping centers was surveyed for the second time in late 2021. The study included the ten largest centers as well as those with the largest floor area…
The “ Reputation&Trust ” study, which focuses on companies in the chemical industry, shows that reputation has a strong influence on the general public’s behavior toward companies. Companies in the chemical industry are expected to demonstrate transparency and take responsibility for the environment and society. T-Media surveyed a total of 16 key B2B and B2C companies in the chemical sector in the fall of 2021. This was the second time the survey was conducted…
“People only start caring about their reputation when it’s too late,” says Riku Ruokolahti, Head of Development at T-Media and author of a handbook anseende . WHEN I say “reputation,” fear comes to mind—that’s how it goes. You can’t really even talk about reputation without people…
On Friday, December 17, the most reputable organizations in public administration were announced during a live webinar broadcast from the Halti Nature Center. You can watch the full recording of the webinar here. The event featured, among other things, the key findings of the 2021 “ Reputation&Trust ” survey on public administration, as well as Communications Director Kati Kalliomäki’s thoughts on the Tax Administration’s creative communications. The panel discussion featured Päivi Nerg, Under-Secretary of State for Administrative Policy at the Ministry of Finance, and the Chief of the Border Guard…
Finns rated the Emergency Response Center Agency and the Border Guard as the most reputable organizations in the “ Reputation&Trust ” survey, which measures the reputation of public administration. The Prime Minister’s Office, which was a notable climber last year, saw the biggest drop in ratings in this year’s survey. A record 8,807 Finns shared their opinions in the annual “ Reputation&Trust ” public administration survey conducted by T-Media. In this year’s survey, the top-rated organizations were…
“The most interesting aspect of employer brand is its impact on demand for a company’s products and services. Not demand for jobs, but demand for the company’s products and services,” explains Riku Ruokolahti, author of the handbook anseende . The benefits of employer brand have been discussed in lectures for companies for decades. Historically, perhaps the most significant factor in the emergence of employer brand hegemony…
T-Media’s “ Reputation&Trust ” model has been awarded the “Design from Finland” label. “ Reputation&Trust ” is a research model developed by T-Media that helps organizations measure, develop, and maintain their most valuable assets: trust and reputation. The Design from Finland label from the Association for Finnish Work can be awarded to a product, product group, or service that represents…