T-Media’s annual “ Reputation&Trust ” survey of the construction and design industry examined Finns’ perceptions and views of companies in the sector. Among the companies in the sector participating in the survey for the first time, there were also some with a good reputation. T-Media has been tracking the reputation of companies in the construction and design sector since 2018. This year’s survey included…
“Many companies fear the media, but the media can also be a partner,” says Kari Väisänen, Senior Consultant at T-Media. Communication is always a two-way street. Corporate communication requires both the company and the media. The framework of responsibility must be strictly adhered to. Traditional media is undergoing major changes. Both the media…
T-Media’s “ Reputation&Trust ” survey of the travel and restaurant industry examined Finns’ views and perceptions of the sector. The survey shows that the sector has been able to meet Finns’ expectations during the COVID-19 pandemic. T-Media has been tracking the overall development of the Finnish tourism and hospitality sector’s reputation since 2018. Trends in the sector’s reputation show…
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T-Media is Finland’s leading company specializing in reputation research. We have served hundreds of organizations in nearly 50 countries, conducting more than 2,000 reputation and stakeholder surveys for companies, public sector entities, and various industry associations. Our most highly regarded research product is the “ Reputation&Trust ” method. We use it to assess our clients’ reputation…
“Effective anseende involves multiple stakeholders,” emphasizes Harri Leinikka, CEO of T-Media. anseende among key stakeholders—such as the general public, decision-makers, the media, investors, and potential employees—helps in anseende management. Harri Leinikka notes that a company with a good reputation attracts more committed employees, accesses cheaper capital, and gains the support of its customers…
T-Media’s annual “ Reputation&Trust ” survey of the social and health care sector examined the public’s perceptions and views of organizations in the sector. The survey reveals that reputation has a particularly strong impact on social and health care organizations. The reputation of social and health care organizations has a greater-than-average impact on the public’s trust in those organizations. The “ Reputation&Trust ” survey reveals that among the social and health care companies surveyed…
Corporate responsibility in the food industry has a significant impact on consumer behavior. T-Media’s “ Reputation&Trust ” survey of the food industry examined Finns’ views on the reputation of food companies. The study revealed that a good reputation is particularly important for companies in this sector: a food industry company’s reputation influences the level of stakeholder support it receives from the general public more than is the case for companies on average. Reputation…
Dr. Hanna-Mari Aula, who wrote her dissertation on T-Media’s reputation, discusses the impact of the pandemic anseende a company’s anseende in a column for Talouselämä. “If you were to sell your reputation, you’d get more for it now than you would have a year ago. anseende in determining a company’s value has grown during the COVID-19 pandemic. An ever-larger portion of a company’s value is linked to…
It took a great deal of help to create and complete this project. Without the support of the people around me, this journey would have been impossible. It’s wonderful that it’s now done. I am especially grateful to Anu Räsänen, content producer at Third Rock, a sister company of T-Media. Anu’s confident…
As I write this, it’s Monday, and we have our Tuesday meeting at Reputation and Trust Analytics. Traditionally, the Tuesday meeting has been a company-wide lunch where we eat from shared pots and catch up with each other. Now we’re meeting digitally. The pandemic has forced us to adapt. The meeting got its name back in the day…
In my article on corporate competitiveness, I took a trip down memory lane. I recalled an insight that really sparked my interest in reputation. That insight was the presumed causal relationship between anseende stakeholder support. Broken down into its components, this insight offered the opportunity to think of reputation as a management principle and a genuine factor in competitiveness. What if stakeholder support…
Jorma Mikkonen has made it his life’s mission to transform society into a sustainable circular economy. Jorma has served this mission in a variety of leadership roles in business operations, public relations, corporate responsibility, and communications and branding. Lassila & Tikanoja’s story is a colorful one. The company has evolved from a wholesaler through the apparel industry and a phase as a diversified conglomerate to its current…
“Winning ideas are dead on arrival if they aren’t genuinely welcomed.” Context determines the goals It would be nice to present a clear, numerical goal that suits everyone. However, we absolutely cannot do that. Setting reputation goals is subordinate to the business context and the company’s…
“Today’s plans are tomorrow’s reality.” First, you learn to recognize what you don’t know. We’re still at Giant Corporation, and you’re still at the helm. Yesterday was a thought-provoking day: you and the executive team reached a consensus on the company’s reputation, its significance, and its specific impacts….
“That’s how it goes, of course. This has always been crystal clear.” In the previous chapter, we revisited the philosophical roots anseende competitiveness and compared the published theory with statistical evidence. By this I mean the connection between anseende stakeholder support. I have often noted that the evidence presented is…
“Excuse me, but are all those anseende really equally important and significant?” anseende alone is not yet sufficient as a decision-making tool. The previous chapter emphasized the importance anseende in a leadership context. The purpose of that chapter was to describe the challenges of leadership and the solutions associated with them in a way that readers could relate to…
“The general public is not a particularly important stakeholder for us.” In the second chapter of the book, we examine the development of theoretical thinking regarding stakeholders from the perspective of corporate competitiveness. In this chapter, we focus on stakeholders from the perspective anseende . A company’s reputation can be understood as the perceptions that “someone else” has of the company and its operations….
“The business environment is currently undergoing a transformation.” So far, we have outlined anseende creating value, examined its place and role in strategy, considered the practical challenges anseende , and explored anseende . I wouldn’t be surprised if someone were already getting restless at this point…
“A company’s most valuable asset isn’t sitting in the company’s bank vault like a pile of cash.” We’ve reached the point where we’re preparing an interim financial statement. Before we move on—to the detailed aspects anseende —it’s time to summarize what we’ve covered so far. In the first two chapters, we examined…