Hanna-Mari Aula in Talouselämä's Tebat: If you were to sell your reputation, you'd get more for it than you would have a year ago
Dr. Hanna-Mari Aula, who wrote her dissertation on corporate reputation, discusses the impact of the pandemic on the value of a company’s reputation in a column for Talouselämä.
“If you were to sell your reputation, you’d get more for it now than you would have a year ago. The importance of reputation in determining a company’s value has grown during the COVID-19 pandemic. An ever-increasing share of a company’s value is directly linked to reputation-related factors.”
Read the "Tebatti" column in Talouselämä
Check out Hanna-Mari's tips for managing reputation within an organization
[button url=”/academy/” size=”btn-md” style=”btn-primary” target=””]View other Academy episodes[/button] [button url=”/newsletter-subscription/” size=”btn-md” style=”btn-secondary” class=”align-right” target=””]Subscribe to the Academy newsletter[/button]
