Recording of the " Reputation&Trust " 2022 Webinar for Public Administration

We published on Independence Day Results of the 2022 “ Reputation&Trust ” survey of public administration. In our latest webinar on Wednesday, December 14, we took a closer look at the actions behind positive changes in reputation. You can watch the entire webinar below:

During the webinar, we congratulated the Border Guard and the Rescue Services as Finland’s most prestigious public administration organizations. We also congratulated the Finnish Defense Forces, the Ministry of Defense and the National Audit Office (VTV) for their remarkable rise in reputation. You can read more about the study in our press release, “Citizens Value Security: The Border Guard and the Rescue Services Are the Most Reputable Organizations in Public Administration.”

The main theme of the webinar was anseende of public administration. Participating in the discussion were the Director General of the State Treasury, Timo Laitinen, and the Permanent Secretary of the Ministry of Defense, Esa Pulkkinen, and Bishop Kaisamari Hintikka, Head of PR and Media at Business Finland Tomi Korhonen , and Senior Specialist at T-Media Nina Laakso.

HIGHLIGHTS OF THE WEBINAR IN PICTURES

Nina Laakso, Senior Advisor at T-Media, and the CEO welcomed the webinar audience.

Timo Laitinen, Director General of the State Treasury, and T-Media’s Director of Development are ready to honor the top performers: the National Audit Office (VTV), the Finnish Defense Forces, and the Ministry of Defense.

Jaana Beversdorf, Communications Manager, received VTV's "Most Improved" award.

Rear Admiral Tuomas Tiilikainen received the Finnish Defense Forces' Award for Most Improved Officer.

Esa Pulkkinen, Permanent Secretary of the Ministry of Defense, and the Rear Admiral of the Finnish Defense Forces congratulate each other on winning the awards for the most improved performers.

The panel , moderated by Riku Ruokolahti , included Kaisamari Hintikka, Bishop of the Diocese of Espoo; Esa Pulkkinen, Permanent Secretary of the Ministry of Defense; and Nina Laakso.

Taito Vainio, Director of the Emergency Response Center Agency, accepted the award for the third-best organization in the “ Reputation&Trust ” survey of public administration.

The Rescue Service is the most prestigious public administration agency, tied for first place with the Border Guard. Pictured are Rescue Director Harri Setälä and Senior Rescue Director Kimmo Kohvakka.

Pasi Kostamovaara, Chief of the Border Guard, was delighted with the award.

Timo Laitinen and Nina Laakso discussed, among other things, public administration leadership and values.

Webinar hosts: Riku Ruokolahti, Nina Laakso, and Harri Leinikka.

The team at T-Media's studio celebrated after a successful webinar.

T-Media surveyed the reputation of public administration organizations in October 2022, and a total of 9,583 Finns responded to the survey. The Border Guard and the Rescue Services, which tied for first place, had a reputation score of 3.95, with both organizations successfully improving their reputation. The Emergency Response Center Agency came in third with a score of 3.85. In the “ Reputation&Trust ” survey model, a reputation score on a scale of 1–5 is calculated for each organization based on eight different categories.

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