The Border Guard and the medical helicopter service are the most reputable public sector organizations – the police are the biggest climber
The Border Guard and the FinnHEMS medical helicopter service are the most reputable public sector organizations Reputation&Trust 2024 Reputation&Trust of the public sector conducted by T-Media. The Emergency Response Center and the Rescue Services also rank among the most reputable organizations. The police saw the biggest rise in reputation.
The reputation of public sector organizations was surveyed in October–November 2024, with a total of 10,561 Finns responding to the survey. Among the top-ranked organizations, FinnHEMS and the Border Guard both received a reputation score of 3.87, while the Emergency Response Center and the Rescue Services received a score of 3.84.
Reputation&Trust, a reputation score on a scale of 1 to 5 is calculated for each organization.
The most reputable organizations in the Public Administration Reputation&Trust survey, ranked 1–10. The figures shown in the table are rounded to two decimal places. Organizations with tied scores are listed in alphabetical order.*When evaluating emergency services, respondents were asked to rate the emergency services in their own region.
Overall, the reputation of public administration has improved since last year. The greatest improvement was seen in the area of reputation interaction. Trust in public administration also began to rise after three years of slight decline, returning to a good level.
“The reputation of security authorities remains high, as in previous years. Finns’ trust in the authorities is exceptional even by Nordic standards. This trust strengthens society in these polarizing times,” says Riku Ruokolahti, Development Director at T-Media.
The Structure of Public Administration’s Reputation in 2024. The figures are based on a basket of 25 organizations created by T-Media. The basket includes the 25 best-known public administration organizations measured in the study.
The police are the biggest gainers in reputation in 2024
The aim Reputation&Trust is to illustrate trends in the reputation and trust of public administration organizations, including at the organizational and cultural levels.
The police saw the biggest increase in reputation this year, managing to boost their standing among the public by a significant 0.31 points. In the survey, the police achieved their best reputation scores ever. Among the individual areas of reputation, interaction, the workplace, and leadership saw particularly significant gains.
“Overall, this is a very significant change. It is rare to see such a large increase in reputation, especially when the reputation was already at a moderate or good level. It is also noteworthy that in the 15–24 age group, perceptions of the police were the most positive and at an excellent level,” says Nina Laakso, Senior Advisor at T-Media.
“According to our research, the police are viewed as highly trustworthy. People want to hear the police’s views and support their work with tax dollars. Citizens also want more resources and a greater police presence. In other words, more police officers to monitor, patrol, and ensure safety in traffic, rural areas, and shopping centers alike,” Laakso continues.
This is how we conducted the study
The aim of the Public Administration Reputation&Trust survey was to assess the level of trust and reputation of key public administration organizations among citizens.
Data for the study was collected via an online survey between October 4 and November 6, 2024.
The survey has been conducted annually by T-Media since 2018. This year, 10,561 Finns participated in the survey. The survey targeted Finns aged 15–65 nationwide (excluding the Åland Islands). The sample was weighted to be representative of the population by gender, age, and region of residence.
Organizations were evaluated using T-Media’s Reputation&Trust, in which an organization’s reputation score is calculated as the average of eight different categories. The areas are corporate governance, finance, leadership, innovation, interaction, products & services, workplace, and responsibility. The study used a five-point rating scale (1–5).
For more information:
Riku Ruokolahti, Director of Development
+358 400 512 200, riku.ruokolahti@reptrust-staging.fi-p.seravo.com
Nina Laakso, Senior Advisor
+358 400 808 940, nina.laakso@reptrust-staging.fi-p.seravo.com
Watch the recording Reputation&Trust on public administration. The topics covered includedpublic trust in public administration and government agencies, and their impact on our internal security.
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