Heading toward Almedalen Week! Reputation And Trust Analytics sailed to Visby
Reputation And Trust Analytics headed to Almedalen, Sweden, in June 2025! Sweden’s “Super Week” of politics took place in Visby, Gotland, from June 23–27.
Almedalen Week is Sweden’s most significant forum for social debate, bringing together influential decision-makers, experts, and visionaries. We participated in the event for the first time, hosting a total of seven panel discussions in collaboration with our Swedish office, Reputation And Trust Analytics. In keeping with Finnish midsummer and political tradition, we treated our international guests to a sauna session aboard the historic ship Svanhild during a break from work.
Reputation and Trust Analytics' Panel Program for Almedalen Week
We organized a total of seven panels on Wednesday, June 25, and Thursday, June 26. Our guest speakers were leading experts in their fields.
Panelists included Stefan Wallin, former chair of the Swedish People’s Party of Finland; Frans Elinder, strategist at the Swedish Chamber of Commerce; Kati Kalliomäki , Director of Communications at the Finnish Tax Administration; and Sirje Ahvenlampi-Hyvönen, Director of Communications at Patria.
The program featured engaging panel discussions backed by our data, during which we delved into timely topics: building social trust, NATO and the defense industry, the Nordic pharmaceutical industry and healthcare, and sustainable development in food production.
All of the panel discussions could also be viewed remotely.
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WEDNESDAY, JUNE 25 PROGRAM
- 11:00 – 11:55 Feeding the Future – Trust, Sustainability, and the New Demands on Food Production
- 1:00 p.m. – 1:55 p.m. How the Information Climate Is Eroding Trust in NATO and Security Authorities
- 3:00 PM – 3:55 PM How Do Nordic Cities Attract and Retain Talent, Businesses, and Residents?
- 5:00 PM – 5:55 PM The Shift of Trust in Global Defense – The Future of the Nordic Industry
THURSDAY, JUNE 26 PROGRAM
- 9:00–9:55 Trust in Sweden’s public authorities—a cornerstone of democracy
- 1:00 PM – 1:55 PM Public Health and Public Trust – The Reputation of Nordic Pharma
- 3:00 PM – 3:55 PM Trust in Nordic Healthcare – Public vs. Private Perceptions
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Reputation And Trust Analytics sailed to Almedalen, Sweden, aboard the m/aux Svanhild af Borgå!
We traveled to Visby by sea on the traditional ship Svanhild. Finland’s only full-rigged sailing ship still in service today was built in Grannäs near Porvoo in 1948. Today, this top-class sailing schooner, with its 14 sails, is a true sight to behold.
Bara bada bastu – welcome to Svanhild for a sauna!
The sauna is a staple of the Finnish midsummer, but it has also traditionally been a part of the diplomacy. The image of Finland has been shaped in the sauna long before the band Kaj. Svanhild also features an authentic wood-fired sauna that can accommodate up to 5 people at a time. As is customary in Finnish political tradition, we treated our foreign guests to a sauna during our work.
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