Trust in Nordic Healthcare – Public vs. Private Perception

Time: Thursday, June 26, 3:00–3:55 p.m.

Public trust is the foundation of healthcare. When it erodes, the system is at risk. What drives confidence in public and private providers—and how can we ensure trust in one of the most sensitive pillars of the Nordic welfare model?

Trust in healthcare is essential for a functioning welfare system, yet confidence in public and private providers varies widely across the Nordic region. Accessibility, quality of care, and perceived fairness all influence how people view the system. What factors drive trust, and where do gaps emerge? How does media attention affect trust? How does perception differ between the private and public sectors? Is one of them more trusted? Why? What are the differences between different countries? As demographic shifts and funding pressures challenge healthcare models, how can trust be maintained?

Reputation and Trust Analytics presents exclusive findings from a comparative study on trust in healthcare across the Nordic countries. The analysis highlights key factors that drive confidence. What role do policymakers, healthcare providers, and the private sector play in ensuring a resilient and trusted system?

Participants

Nathalie Boulas Nilsson, CEO, Humana

Fredrik von Malmborg, CEO, Nytida

Niclas Skyttberg, Chief Operating Officer, Aleris

Andrei Sergejeff, Senior Advisor, Reputation and Trust Analytics

Peter Markström, Advisor, Reputation and Trust Analytics