What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of the moral economy?

Over the past few years, we have witnessed an unprecedented convergence of global events—the turmoil caused by the pandemic and geopolitical tensions—which have raised new ethical considerations and challenged our trust in businesses and organizations—and in the future.

The Global Alliance began seeking answers to this question by analyzing the Reputation & Trust research data collected in the Nordic countries. In this video, Harri Leinikka, CEO of T-Media, will share his recommendations for leadership and communications based on the data. This video was produced for the Global Alliance for Public Relations and Communications Management Ethics Month – February 2023.

Presenter

Harri Leinikka has over 25 years of experience in reputation management, extensive knowledge of sustainability, and a proven track record in developing metrics to build stakeholder trust. Harri is the CEO and founder of T-Media Oy, an evidence-based reputation advisory firm established in 1997.

Kia Haring, Member of the GA Board and Head of Communications, Sustainability, Brand, and Marketing at TietoEvry, is responsible for the overall global #EthicsMonth Program. More information on Ethics Month. #EthicsMonth #EthicsMatter