Reputation&Trust – Episode 1: What Is Reputation&Trust?
What is Reputation&Trust? Trust is the foundation of all business—and trust, in turn, is based on a company’s reputation, or what people think of the company. Reputation&Trust discusses how reputation and trust are measured and how the results help organizations improve their competitiveness.
The topic of the first episode is theReputation&Trust. What Reputation&Trust about the reputation of Finnish companies? How should reputation measurement be used as a management tool? The multi-part podcast series is hosted by Antti Isokangas, an experienced communications professional who recently published a book on sustainability communications, and the guest on the first episode is Riku Ruokolahti, Development Director at T-Media.
In the second episode of the series, we will explore how to leverage the measurability of reputation and trust within an organization, together with Ruokolahti and ProCom CEO Jarno Forssel . How can reputation measurement become a tool for communications management and practical implementation?
Produced by T-Media, hosted by Antti Isokangas, photo by Juha Kakkuri.
