Elina Melgin, ProCom’s long-time CEO, Appointed Senior Advisor at T-Media

Elina Melgin, an experienced communications professional, Ph.D., and adjunct professor, has been appointed Senior Advisor at T-Media. Melgin will begin her new role in the fall of 2022. Melgin, who has long served as CEO of the communications professionals’ network ProCom ry and Oy, has announced that she will step down from her current position by the end of August.

“My departure from the role of CEO at ProCom offers me an opportunity for both renewal and greater freedom. I have had various preliminary discussions regarding opportunities for collaboration in the fields of communications, culture, and academia, and negotiations with T-Media have progressed the furthest. T-Media is a wonderful, professional partner whose values are very close to my own,” says Elina Melgin.

T-Media is a highly regarded company specializing in strategic reputation research, whose mission is to help organizations measure, develop, and maintain trust and reputation among various stakeholder groups. The company’s best-known product is Reputation&Trust, which is widely used by executive teams and is based on first-class data analytics.

“We warmly welcome Elina to our team. We have enjoyed a fruitful partnership with Elina and ProCom for many years. Now our collaboration is becoming even closer, which we are very pleased about,” says Harri Leinikka, CEO of T-Media.

“Elina Melgin brings with her a deep understanding of developments in the communications industry. We value her strategic perspective on the industry as well as her extensive domestic and international networks. Elina, who wrote her dissertation on Finland’s country brand, is a natural fit among T-Media’s exceptionally highly educated experts,” Leinikka continues.

For more information:

Harri Leinikka, CEO, T-Media
Tel. 040 505 5001

Elina Melgin, CEO, ProCom
Tel. 040 821688