Why Study Employer Reputation?
Competition for top talent is intensifying, and Employer Reputation who your organization attracts and retains. Reputation and Trust Analytics’ Employer Reputation Research you Employer Reputation Research a clear picture of the current state of your reputation, key areas for improvement, and your standing relative to competitors.
A comprehensive view, from many angles
The survey can be conducted among all relevant stakeholders—from current employees to potential job seekers. A multi-stakeholder approach reveals how different target groups perceive you as an employer and supports comprehensive reputation management.
The survey is based on Reputation&Trust, which is further refined with questions and statements measuring employer reputation. It draws on Finland’s most extensive employer reputation comparison database and 29 years of accumulated research expertise.
“We have been working with Reputation and Trust Analytics for years to develop our employer brand. The service we’ve received has always been friendly, prompt, creative, and tailored to our needs when necessary.”
Latest research findings and news on employer reputation
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Senior Researcher Petteri Puska: “In these uncertain times, highly educated people want competitive pay, good opportunities for remote work, and job security.”
A good salary has established itself as the most important criterion when choosing a job, according to our 2025 Employer Reputation Survey. Petteri, a leading researcher at Reputation and Trust Analytics…
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In the social and health care sector, interesting job duties and a sense of purpose attract workers—yet the sector as a whole suffers from a poor employer reputation
T-Media’s Employer Reputation Research in the social and healthcare sector Employer Reputation Research professionals in the field take a critical view of the sector’s reputation as an employer. However, the reputations of individual organizations are assessed…
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The option to work remotely is becoming increasingly important when choosing a job
A good salary is the most important factor for professionals in the technical and commercial fields when choosing a job, according to an employer reputation survey conducted by T-Media. The opportunity to work remotely is…
Special Study on Employer Reputation
Every year, we conduct a specialized survey aimed at professionals in the technical and commercial sectors to identify workplace values and criteria for choosing an employer. The survey covers both students and industry professionals, and it provides comparative data on how your organization is perceived by these professionals.
Would you like more information about our study?
Contact our expert directly or leave your contact information below, and we’ll get back to you soon!
Susanna Saarenpää
+358 40 706 6019
susanna.saarenpaa@reptrust.com
Understand your reputation. Build trust.
Submit a contact request. We’ll help you understand how your organization is perceived and what influences your stakeholders’ trust and behavior.