Reputation&Trust 2023 Webinar

We honored Finland’s most prestigious companies on Friday, October 13, 2023. We also took a closer look anseende through our Reputation&Trust. Watch the full webinar below!

 

 

Reputation&Trust conducted by T-Media reveals that the companies with the best reputations in 2023 are Fazer, KONE, and Valio. Newcomers to the list of companies with the poorest reputations include Masku and fast-fashion giants Shein and H&M. Overall criticism of companies has increased, while perceptions of their sustainability have declined. You can read more in our press release.

The webinar featured a panel discussion with leading figures in their fields: Minna Vanhala-Harmanen, CEO of the Family Business Association; Christoph Vitzthum, CEO of Fazer; Joséphine Mickwitz, Fazer’s Head of Communicationsand Sustainability Director at Fazer, Pia Adlivankin, CEO of Linnanmäki, Jukka Ruusunen, CEO of Fingrid, Jarno Forssell, CEO of ProCom, Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, Anna Salmi, Head of Brand, Communications, and Corporate Responsibility at Posti; Gia Forsman-Härkönen, Communications Manager at Kone; Helena Karhujoki, Head of Communications at Valio; Tiina Kautonen, HR Director at Ponsse; and Antti Isokangas, Communications Consultant.

 

A GLIMPSE OF THE WEBINAR IN PICTURES

Harri Leinikka, CEO of T-Media, and Elisa Runsas, Sales Lead, are ready for the webinar.

 

The panel, moderated by Riku Ruokolahti, Head of Development at T-Media, featured communications consultant Antti Isokangas, Anna Salmi, Head of Brand, Communications, and Corporate Responsibility at Posti, and Jarno Forssell, CEO of ProCom.

 

Pia Adlivankin, CEO of Linnanmäki.

 

Sari Lounasmeri, CEO of the Finnish Stock Exchange Foundation, presented the award for the highest ESG rating Reputation&Trust of listed companies to Tiina Kautonen, Ponsse’s Head of Human Resources.

 

Harri Leinikka, CEO of T-Media, and Minna Vanhala-Harmanen, CEO of the Family Business Association, presented awards to Finland’s most prestigious companies.

 

Helena Karhujoki, Valio's Director of Communications, is delighted with the award.

 

The award was accepted by Gia Forsman-Härkönen, Head of Communications.

 

The award for the most prestigious company was accepted by Joséphine Mickwitz, Fazer’s Head of Communications and Corporate Responsibility.

 

The Top Three

 

The goal of the Reputation&Trust survey was to assess the reputation of companies operating in Finland among Finns. A total of 11,173 Finns participated in the survey. Of the top three companies, Fazer received a reputation score of 3.94, KONE 3.93, and Valio 3.77.

 

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The Reputation&Trust survey, which examined the reputation of 30 companies operating in Finland among the general public. The survey, conducted from May to July, included 11,173 Finnish respondents. Each company is assigned its own reputation score based on eight critical anseende on a scale of one to five, with a margin of error typically of 0.04 units.

 

 

Photographer: Vesa Koivunen

 

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