Journalists' trust in companies is on the rise
Journalists trust Finnish companies more than professional and employer organizations, according to T-Media’s annual MediaBarometer survey…
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A strong brand foundation creates value
The digitalization of the economy has made intangible assets, such as reputation, increasingly important in business. However, reputation is not an intrinsic value…
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Reputation Awards Focus on the Business Impact of Corporate Responsibility The theme of the Reputation Awards is the business impact of corporate responsibility
T-Media’s annual Reputation Awards took place again on September 28. We heard several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business. In his keynote speech, Jukka Kurttila from Finlayson… T-Media held its annual Reputation Awards on September 28, where several interesting perspectives on reputation management, corporate responsibility, trust, and their impact on business were presented…
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Nokia was forgiven – a historic turnaround in its reputation
T-Media’s annual Reputation&Trust reveals that Finland’s most reputable companies in 2017 are Kone, Supercell, and Ponsse. The results reflect Finns’ high regard for technology companies…
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The 3 Deadly Sins of Content Marketing
The world of communications and marketing has embraced the era of content marketing with open arms. Content marketing is perhaps…The world of communications and marketing has discovered the joys of so-called content marketing. Content marketing often refers to…
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University students are interested in employee-focused companies
This post is currently available in Finnish. Please see the original post here. Innovative software and gaming companies that embody a new management culture are climbing to the top of the list of the most reputable employers. The top spot is now held by the software company and stock market newcomer Vincit…
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Reputation and brand went head-to-head—how did it end?
As I noted in my previous post, a company’s reputation is more powerful than its brand. This is demonstrated by the vast amount of data we have collected… A company’s reputation has gained the upper hand over its brand. This was evident in my previous post. It appears that a company’s reputation has a much greater impact on people’s willingness to buy than the product brand itself. This is supported by…
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Women as caregivers and men as leaders—even in the 2020s?
This post is currently available in Finnish. Please see the original post here. If the hostess of Niskavuori were to travel back in time a century in a time machine, what would she have to say about things here? Not even the most conservative observers could have predicted that even in the 2020s, one would still encounter a woman as a nurse and shake hands with a man as a manager…
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Universities remain the top choice for high school students
This post is currently available in Finnish. Please see the original post here.
Interest in universities among high school students has grown over the past five years. At the same time, interest in studying at universities of applied sciences has been on the decline… -
Reputation and brand went head-to-head — who won?
“For me, reputation is just a part of the brand,” said the brand head of the world’s largest steel producer at the end of his speech in Milan… “Reputation is just a part of the brand for me,” concluded the brand head of the world’s largest steel producer at the end of his speech in Milan.
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Gender has a strong influence on young people's career choices
This post is currently available in Finnish. Please see the original post here.
Gender strongly influences young people’s interest in different fields. This is highlighted in the study *When School Ends – Youth Future Report 2017* conducted by T-Media…
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Let's roll up our sleeves and get to work!
This post is currently available in Finnish. Please see the original post here
The hottest topic in the world of work right now revolves around new, flexible forms of work and light entrepreneurship. A dramatic turn of events occurred at the end of April when the Finnish Centre for Pensions announced that self-employed individuals would henceforth be treated as entrepreneurs… -
One in five Finns admits to having worked off the books
A recent study shows that there would be plenty of people willing to take on gig work if the red tape were less burdensome. In the study, 20 percent of Finns admit to having worked under the table…
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Leader, are you trusted?
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate…
The leader knows. The leader wants. The leader does. But it makes absolutely no difference if the leader can’t communicate effectively…
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T-Media is hiring a Doctor of Reputation
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. Aula will focus on evidence-based communications and reputation advisory…
T-Media has appointed Hanna-Mari Aula, D.Sc.(Econ.), as senior advisor and member of the management team. In her work, Aula will focus particularly on analytics-based communications and reputation management consulting. -
The Post-Truth Era – Defend Your Reputation or Die
Trump’s rise to power has changed the public conversation: “alternative facts” and “fake news” have become familiar terms. The channels and tactics for influencing are changing…With Trump’s election and rise to power, “alternative facts” and “fake news” have become familiar terms. The methods and channels of influence are undeniably undergoing a transformation…
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Do you actively seek out talent, or are you content with just a nice person?
This summer, there are a record number of summer jobs available. That’s really great, but unfortunately, it doesn’t apply equally to all young people. Young people with disabilities and immigrant youth still have a hard time getting even that first summer job—even harder than those under 18, for whom finding a summer job is also a struggle.
This summer, there are a record number of summer jobs available. That’s really great, but unfortunately, it doesn’t apply equally to all young people. It’s still difficult for young people with disabilities and immigrant youth… -
Apparatchiks as Business Advisors – Political Insiders as Oracles of Happiness
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency good at something, and where does this capability come from? And how do agencies leverage these capabilities?
We recently analyzed the strategic capabilities of several Finnish communications agencies. Why is an agency excellent at something? Where does this capability stem from? And how is this capability currently being utilized… -
Reputation: 5 Tips for 2017
We’re living in crazy times. What does this mean for corporate brand reputation in 2017? Here are our five tips on what to watch out for…
We’re living in crazy times. What does this mean for corporate brand reputation in 2017? Here are our five tips on what to watch out for…
